Advertising, Senior Brand Director (Social and Influencer)@WPP
Verified
90-second elevator pitch, let's go!
Hi! I'm Lynn, an experienced advertising and media executive with a journey spanning 9 years and counting. My career has taken me through the editorial, consulting, and advertising realms, culminating in the co-founding of Project WXY Collective in 2018—an interdisciplinary creative studio dedicated to purposeful marketing. The studio is now handled by my partner, the W of WXY, Joseph. While I take a step back and use it only for our lifestyle label, @itsbaere as I venture back into corporate since the start of 2024.
Every step of my career has been an opportunity for growth, refining my skills in social and influencer marketing, branding, and client management. I thrive on nurturing strong relationships and building meaningful partnerships with like-minded peers.
Ex clients include: government projects, banks, airlines and FMCG.
Proudest moments? I led and managed multiple digital and social campaigns, delivering impressive results such as growing an account organically from zero to 12.8k followers in 90 days, exceeding the influencer campaign forecast by ten times, and winning global pitches and awards. I have a strong background in branding, client management, and business development, as well as in-depth knowledge of social listening, analytics, and CMS tools.
Looking ahead, I'm excited about new beginnings and partnerships. Business development, strategic planning, and communication are my forte, and I'm bilingual in English and Mandarin, with proficiency in Cantonese and Shanghainese dialects.
If you're intrigued by what you've read, let's connect over a good cup of Joe. I am always seeking new opportunities to collaborate with like-minded peers and to create impactful and meaningful work.More...