For over 15 years, Aylen De Aranza has shaped brand trajectories and market positioning across fashion, wellness, and lifestyle. Beginning her career in publicity and brand management, she developed an intuitive understanding of how brands capture attention and sustain relevance in competitive markets.
This foundation in strategic communication, combined with her business acumen and design expertise, allows her to approach client challenges from multiple dimensions - understanding not just what needs to be built, but how it positions within the broader market landscape.
Her publicity expertise secured coveted features in Forbes, Harper's Bazaar, and leading international publications, while her strategic counsel has orchestrated critical transformations for numerous entrepreneurs—repositioning brands, optimising revenue streams, and expanding market presence.More...