I am a Business Specialist with over 5 years of professional experience, currently working at Grupo Soma, the largest fashion retail group in Brazil. I hold a bachelor's degree in Production Engineering from UFMG and have expertise in E-commerce, CRM, BI, Analytics, Customer Experience, and Project Management.
Throughout my career, I have developed strong skills in cross-team collaboration, stakeholder alignment and reporting, relationship management, team training, analyst coordination, and the development of business OKRs and KPIs. I make data-driven decisions using tools such as SQL, BigQuery, R, Dito, Optimove, GA4, Klipfolio, Looker Studio, among others.
My core strengths include prioritization, organization, clear communication, and a strong commitment to business success. Driven by challenges, my goal is always to transform data into practical and actionable insights that continuously improve processes and help the organization achieve its objectives.More...