Strategic commercial executive with 25+ years of FMCG experience across multinational corporations and high-growth start-ups. Proven track record in building and scaling commercial organizations, leading full P&L responsibility, and institutionalizing route-to-market excellence. Most recently led the end-to-end commercial function of AVOYA, scaling the brand to ~500 Mn TRY revenue during a high-investment growth phase while building scalable distribution, pricing architecture, and performance governance foundations. Deep expertise in revenue acceleration, margin framework design, distributor management, export expansion, and cross-functional commercial leadership. Recognized for combining corporate rigor with entrepreneurial agility to build sustainable growth platforms.More...