With over 15 years of experience in leading marketing for B2B and B2C brands, I am a passionate and innovative storyteller who leverages data-driven insights to create and execute impactful strategies that drive engagement, conversions, and brand awareness.
As an experienced branding and marketing professional, I develop and implement comprehensive brand strategies aligned with company vision, mission, and values, ensuring integration across all marketing and communication initiatives. I am experienced in leading social media strategy, content, and measurement, along with thought leadership and executive communications programs. I excel at working closely with cross-functional teams and agencies to ensure all social media and content align with brand, SEO, web, demand generation, and thought leadership objectives. Additionally, I manage budgets, vendors, and tools to enhance the performance and efficiency of social media campaigns.
I manage public relations and set clear PR goals, cultivate core messages, and build relationships with media outlets to secure coverage. I oversee content creation, develop crisis communication plans, and manage media relations, thought leadership, and product launches.
In my career I have been successful at creating compelling messaging frameworks and leading content creation for various marketing channels, and optimizing strategies based on ROI assessments.
Additionally, I have experience supervising website management, ensuring alignment with marketing and brand strategies. I conduct market research and competitor analysis to refine brand strategy and messaging. I also manage customer experience and retention strategies, including customer summits and site review management.
As a team leader, my passion is growing and mentoring talent. I work hard to inspire and guide my team, fostering a culture of creativity and innovation, efficiently allocating resources, and managing budgets to maximize impact.
I am also a self-aware and diplomatic professional who can facilitate and chMore...
Laryssa Reifel
Founder@FP&A Expertise
Verified
Laryssa Reifel is an FP&A Executive with highly integrated experience spanning Finance, Strategy, Business Development and Operations functions. She has served both small and complex global organizations in both private and public sectors. Laryssa offers strong analytical and problem solving skills for understanding the value proposition of a business in the market place and the drivers executives need to leverage and foster growth. She is uniquely talented in anticipating the needs of the leadership team in terms of analyses to be performed and tools to be developed for monitoring business activities and plotting corporate strategy. Laryssa has played key leadership roles in shaping strategic direction and has demonstrated success in financial statement modeling, board level communications, FP&A department design, development and the installation of analytical cadence, long range business planning, systems implementations and the creation of reporting tools and models that have provided executives with the visibility they need in order to drive profitability in the business.
Organizations needing to install an FP&A team or just take a step back from the day to day to evaluate and re-design their FP&A function could benefit from the services FP&A Expertise provides. As a known executive thought partner in Orange County for more than two decades, Laryssa welcomes the opportunity to talk with you about your business needs.More...
Vanu Pilimai
Head of Talent Acquisition
Verified
Strategic Talent Acquisition Leader with 20+ years of experience in high-growth environments. Adept at developing hiring strategies, optimizing recruitment processes, and scaling global teams. Proven expertise in ATS implementation, employer branding, and data-driven hiring.
Deep knowledge of global hiring compliance and legal hiring standards, including GDPR, OFCCP, and ‘use of AI in hiring’ regulations across U.S. states, Equal Opportunity laws, and cross-border employment practices. Experienced in navigating data privacy laws, hiring ethics, and compliance challenges in international markets.
Strong understanding of emerging AI/ML and GenAI trends in recruitment and talent markets. Skilled in aligning hiring strategies with global labor laws while driving efficiency, diversity, and innovation in talent acquisition.More...