National Marketing Manager | 13+ Years of Expertise in Automotive Marketing
As a highly skilled and results-driven National Marketing Manager with over 13 years of experience in the volume and premium automotive sectors, I specialize in event management, brand development, retail marketing, and public relations. With a strong focus on delivering integrated marketing strategies, I am adept at driving brand awareness, consumer engagement, and market share growth.
Throughout my career, I have successfully led large-scale campaigns, product launches, and experiential marketing initiatives for global automotive brands, particularly Audi. My expertise spans strategic planning, content creation, and relationship management, which allows me to foster impactful partnerships with media, event organizers, and stakeholders at every level.
Core Skills:
Marketing Strategy Development: Crafting high-impact marketing plans that align with business goals, consumer trends, and brand positioning.
Copywriting & Content Creation: Proven ability to create compelling copy for a variety of channels, including digital campaigns, press releases, and social media content that resonates with target audiences.
Brand Management & Positioning: Leading external communications strategies and positioning the brand to effectively engage key demographics.
Event Management & Sponsorships: Expertise in orchestrating brand activations, experiential events, and strategic sponsorships to drive customer loyalty and brand visibility.
Public Relations & Media Relations: Building and maintaining relationships with top-tier media outlets, influencers, and industry stakeholders to enhance brand reputation and awareness.
Sales & Strategic Business Planning: Leveraging marketing insights to drive business objectives and enhance cross-functional collaboration with sales and other departments.
Throughout my tenure at Audi and Volkswagen, I have been committed to excellence and continuous professional growth, ensuring that both internal teams and externaMore...
Paul Swan
Regional Leaders@Audi
Verified
A business leader with more than 10 years of experience in the automotive industry, he has extensive expertise in sales, product marketing, sales management and corporate governance. As the head of Audi in Nevada, there has always been a strong focus on the future of mobility. By presenting fascinating concept cars and various studies, Audi illustrates the brand's understanding of the future of mobility from several aspects: viable technology, pioneering innovative spirit and moving design thinking.More...