I play a crucial part in enhancing our family hotel business's public image and digital presence. Here are some key areas I specialise in.
Digital Marketing Strategy
Content Creation. Develop engaging content that resonates with our audience across various platforms. This includes drafting compelling posts, designing graphics, and creating videos tailored for Instagram, Facebook and TikTok.
SEO Optimization - Ensure our website and digital content are optimized for search engines to increase visibility.
Analytics and Reporting - I use tools like Google Analytics and social media insights to track performance metrics and adjust strategies accordingly.
Social Media Management
Platform-Specific Strategies. I tailor an approach for each platform. For Instagram, focus on visually appealing content; for TikTok, i consider trends and challenges that align with our brand,
Content Calendar - I Develop a content calendar to ensure consistent posting and a well-rounded mix of promotional and engaging content for our family hotel for each season. I create captivating audio visual content for our business using various apps and AI.
Public Relations
Media Relations - Build and maintain relationships with journalists and influencers who can help amplify our hotel brand's story.
Press Releases - I Craft compelling press releases for special offers,, weddings, leisure, events, or milestones that can attract media coverage.
Crisis Management. I prepare for potential PR crises by having a plan in place with generic press releases prepared for my staff, ensuring I can respond swiftly and effectively.
Press TV, Radio and Other Media
Interviews and Features. As a qualified Journalist I am always seeking opportunities for interviews on local press/ radio or podcasts to reach a wider audience.
Collaborations - i regularly
Partner with local businesses or influencers for cross-promotions that can enhance visibility.More...