With more than 20 years of experience across banking, telecommunications, and international investment consultancy sectors, I have
built a career focused on strategic marketing leadership, brand positioning, digital transformation, and growth management. Throughout my career, I have worked with premium and high-net-worth customer segments, leading integrated marketing initiatives
that combine digital performance, brand communication, PR, customer acquisition, and strategic business growth. Most recently, since May 2025, I have been serving as Senior Marketing Manager at ASTONS, a global investment migration and real estate advisory firm. In this role, I have been responsible for supporting the positioning and growth of the Astons brand in the Turkish market while gaining extensive experience in residence- and citizenship-by-investment programs. I have led integrated marketing and communication activities targeting affluent investor audiences, including event marketing, PR collaborations, localized content
strategies, performance marketing campaigns, webinar and client event communications, and cross-functional growth initiatives. Within one year, I contributed to the execution of 16 client events across five cities and 8 webinars, while supporting significant growth (x3) in lead generation performance. I also managed integrated visibility projects including 20+ PR publications, media collaborations, influencer partnerships, and strategic communication initiatives designed to strengthen brand awareness and premium market
positioning. Before ASTONS, I had worked at HSBC Türkiye for 12 years, where I held strategic marketing and digital leadership roles with responsibility for large-scale marketing budgets and customer acquisition strategies. My role extended beyond digital campagn management into broader marketing leadership areas such as premium banking communication, customer journey management, content strategy, website transformation, mobile engagement, and MarTech integrations. I also collaborated closely witMore...