Associated British Foods plc
Company Employees
William Mazzucatto
Marketing Manager @Heineken
Verified
Experienced Marketing Leader | Strategy, Branding & Performance Ads As a Marketing Manager at Heineken for nearly three years, I have successfully orchestrated high-impact marketing strategies that drive brand equity, boost sales, and create memorable customer experiences. From spearheading field marketing campaigns to managing brand positioning and trade marketing initiatives, my expertise lies in building strong, data-driven campaigns that deliver measurable results. I specialize in: Digital Advertising: Expert in Google Ads, Meta Ads, and Shopify development. Brand Management: Ensuring consistency and growth of brand equity through innovative campaigns. Strategic Planning: Crafting and executing strategies to align with business objectives and market trends. Team Leadership: Leading cross-functional teams to achieve operational excellence. Event Management: Planning and executing events that resonate with target audiences and amplify brand visibility. In addition to my tenure at Heineken, I have gained valuable experience at Reckitt Benckiser, General Mills, and Herbalife, excelling in product development, business marketing, and trade marketing. This diverse background equips me with a versatile skill set to adapt and excel in various marketing environments. I'm also adept at PR, influencer marketing, account management, and sales strategies. My goal is to bring value through creative problem-solving, innovative marketing solutions, and a relentless drive for results. Let’s connect and explore how I can contribute to your projects!More...