Around Pinecrest has seen significant growth in social media engagement over the past quarter, with a 25% increase in followers across all platforms. Our Instagram campaign, "Pinecrest Life," has been particularly successful, driving a 40% increase in user-generated content. However, our analysis indicates potential for growth on Facebook and LinkedIn. We recommend leveraging user-generated content and local business partnerships to increase our presence on these platforms. Additionally, our current data suggests the need for more consistent posting and increased use of analytics to optimize post timing and content. Overall, our social media strategy is effective, but there is room for improvement and expansion.More...