AR
Arcadian
Company Employees
Michael Dela Cruz
Head Consultant @DLC Interactive
Verified
I’m a multi-disciplinary leader with experience driving results across data strategy, digital product development, and business operations. I’m currently open to short-term projects and fractional roles where I can jump in, solve problems, and deliver quickly. In my current role, I serve as project/scrum master for teams implementing commerce technology (financial transaction systems), identity technology (user authentication and login), and analytics technology (data collection, tracking, and reporting). I ensure cross-functional alignment, sprint execution, and delivery of critical tech that directly supports business growth and customer experience. Alongside this, I lead data and analytics initiatives for a major media organization—owning instrumentation and tracking across Adobe Analytics, GA, and Amplitude. I also serve as Product Owner at a tech startup specializing in custom video workflows and AI-driven translation services. Additionally, I run operations for a growing aesthetics business, managing everything from financials and marketing to ad production and blog content. Whether you need help tightening up operations, launching a product, or improving analytics and technology implementation, I bring a blend of strategic thinking and hands-on execution. Let’s connect if you’re looking for someone who can hit the ground running and deliver tangible results. ⸻ Core Skills & Services Offered Content & Marketing • Blog writing, brand storytelling, and content strategy • Creative direction for ad production (photo/video) • Paid ad campaign setup and optimization (Meta, Google, etc.) • Social media growth strategy and execution Project Management • Agile, Kanban, and SAFe implementation • Project/scrum master leadership across commerce, identity, and analytics tech • Roadmapping, resourcing, and stakeholder communication • Technical documentation and sprint planning Product Ownership & Delivery • Backlog management and prioritization • Writing clear user stories and acceptance criteria • AlMore...