Strategic Talent Manager | UGC & Influencer Marketing Specialist | Creator Sourcing | Performance Content | Paid Social & Conversion Strategy
I specialise in building high-performing UGC and influencer campaigns that convert, not just engage.
As a Strategic Talent Manager at AND Gather, I focus on global creator sourcing, talent management, and performance-led content strategy, helping brands turn creators into scalable growth drivers.
My expertise includes:
• UGC creator sourcing (local & international)
• Influencer marketing strategy & campaign management
• Talent negotiation, contracting & onboarding
• High-converting content briefs with strong hooks
• Performance optimisation for paid social (Meta, TikTok)
• Scaling creator content into full-funnel marketing assets
I’ve worked across leading brands including MTN and Coca-Cola, delivering campaigns across Africa, the Middle East, and the United States, with a strong focus on lifestyle, health, and consumer brands.
I bring a balance of creative instinct + performance marketing thinking- ensuring every piece of content is built to stop the scroll, drive engagement, and deliver measurable results.More...