Strategic brand leader and content producer with over 7 years of experience building globally resonant campaigns at the intersection of storytelling, experiential marketing, and community-driven content. Former Head of Strategy for Corona Studios and Sunsets Platform Manager at AB InBev, where I led the global evolution of the Corona Sunsets platform and built a 100+ content creator community across LATAM and beyond.
With a strong focus on outdoor, lifestyle, and sustainability-driven brands, I’ve successfully executed full-funnel marketing strategies in markets like South Africa, China, Brazil, Colombia, Chile, and Europe—delivering high-impact digital, traditional, and live experiences. I’ve also produced award-winning branded content, achieving historic engagement and brand awareness results, while optimizing production costs and managing cross-functional teams across agencies, creatives, and markets.
My approach blends strategic insight with creative execution, always grounded in purpose-driven communication and real-world impact—especially in the fields of adventure travel, conservation, and high-end tourism.More...