Fergus McIntosh is the Director of Customer & Marketing at Aviva, where he leads a dynamic team in crafting innovative strategies to enhance customer engagement and brand presence. With over 15 years of experience in the financial services sector, Fergus has a proven track record of driving growth through data-driven marketing initiatives and customer-centric solutions. His leadership has been instrumental in Aviva's digital transformation, resulting in a 25% increase in customer satisfaction and a 30% boost in online sales over the past two years. Fergus is passionate about fostering a culture of innovation and collaboration, ensuring that Aviva remains at the forefront of the industry.More...