Senior Digital Marketing Specialist@Allwyn Lottery Solutions
Verified
Leveraging high yield audiences with experiential marketing to maximize profits, increase engagement, and optimize UX. supporting all areas of the business’s needs by identifying customer behaviors, bucketing them into targetable groups, building out unique experiences on top of the website’s HTML base, measuring and analysing KPIs, and creating recaps around key learnings from such activities. Managing and curating all content for the website, creating static assets for implementation, and internal stakeholder content requests.More...