Peter Hellicar is the Creative Director and Designer at All Good, where he spearheads innovative design projects that blend narrative, theatre, technology and functionality with aesthetic appeal. With over a 25 years of experience in the tech, design, experiential industry, Peter has a proven track record of conceiving of, and transforming creative concepts into market-leading products, experiences and campaigns. His award winning leadership and keen eye for detail have been instrumental in his continued success. Peter is passionate about all areas of design and is committed to nurturing a culture of creativity and collaboration.More...