I am a Marketing Director with over five years of experience in this role at Media52, a fully integrated agency.
My career began in graphic design, progressing through junior, middleweight, and senior roles before moving into digital creative direction and ultimately into marketing leadership.
My expertise lies primarily in the digital sector, where I lead projects that integrate multiple disciplines, including SEM, paid advertising, growth marketing, website design and development, email campaigns and automation, social media creatives, local SEO, photography, and videography. Also, I have extensive experience in print and out-of-home (OOH) advertising.
For the past six to seven years, I have managed cross-functional teams, and in the last five years specifically, I have overseen the marketing, creative and performance teams at Media52.
Data-driven decision-making is at the heart of my approach, and I am a firm advocate for strategy and research as fundamental to any successful campaign. I have often seen these crucial steps overlooked, yet I believe the strongest results come from a well-laid foundation. By prioritising insight-led strategies, I ensure that every project is built for success from the outset.More...