As a Digital Marketing Specialist, I play a crucial role in the development and implementation of marketing strategies. My focus is on promoting brands, products, or services online through various digital channels. This includes managing and optimizing SEO/SEM, email marketing, social media, and display advertising campaigns. I also measure and report on the performance of all digital marketing campaigns and assess against goals (ROI and KPIs). Additionally, I identify trends and insights, and optimize spend and performance based on these insights. My role also encompasses strategizing and executing new and creative growth strategies through digital marketing.More...