In the past year, I led the marketing team at ONErpm (a record label and digital music distributor), overseeing the strategic direction of music marketing services for over 70 priority artists across 7 musical genres. I was also responsible for aligning the Andes and Caribbean operations with the broader Latin Iberia region, managing local partnerships, and directing the brand’s institutional strategy.
With over 12 years of experience in marketing and advertising, I have led end-to-end strategies that connect brand positioning with business growth and performance outcomes. I have coordinated multidisciplinary teams across data, creativity, performance, and experience to ensure synergy and the achievement of KPIs.
I’m a curious, persevering, and proactive person with a broad strategic business vision, focused on understanding and growing the business. I bring strengths in strategic thinking, designing operational models and teams, and implementing multidisciplinary work methodologies.More...