Dima Khatib is the Social Media Lead at PwC Middle East, where she spearheads innovative social growth strategies to enhance brand presence across diverse platforms. With over 17 years of experience in media planning and social media marketing, Dima has successfully increased share of voice rate by 62% through targeted campaigns and creative storytelling. Her expertise in data analytics and trend forecasting has positioned PwC as a thought leader in the region's digital landscape. Dima is passionate about leveraging social media to drive meaningful conversations and foster community growth.More...