Erica Singui is a seasoned Localization Specialist at Adidas Digital Sports, where she seamlessly integrates global brand strategies with local market nuances. With over eight years of experience in the industry, Erica has spearheaded numerous successful campaigns that have enhanced user engagement across diverse regions. Her expertise in cultural adaptation and linguistic precision has been instrumental in expanding Adidas' digital footprint in emerging markets. Passionate about bridging cultural gaps, Erica continues to drive innovation in localization practices, ensuring that Adidas remains a leader in the global sports industry.More...