I'm a design strategist with over 13 years of experience, working on global insights teams across a range of industries (retail, hospitality, real estate, CPG) from both in-house and agency positions. I have experience leading global customer research and experience strategy (CX/UX) projects, managing the end-to-end scope from design, recruitment, analysis and presentation. I'm an expert in conducting large scale qualitative research studies (customer journeys, online diaries, focus groups, workshops) and I have extensive experience with quantitative methodologies (segmentation, brand health tracking, MaxDiff, monadic testing, SPSS survey programming). I have experience working directly with executive stakeholders and have participated as a panelist, moderator and mentor at industry events.More...