As a cross-functional marketing leader with a focus on innovation and emerging technologies, I have a track record of implementing high-level projects to improve process efficiency, reduce errors and expenses, and maintain or increase output quality and performance. With expertise in SEO/PPC, CRO, ROI, content, social media, web analytics, business intelligence, A/B testing, channel attribution, product management, and tag management administration, I have successfully directed strategies across digital, website, social media, paid search, and content for global companies.
At SAI360, as Digital Marketing Director, I planned, developed, implemented, budgeted, and managed all marketing programs while leveraging emerging technologies to improve processes, workflows, and conversions. I successfully developed a new inbound marketing program that increased leads and CRO by 42% YoY and implemented high-level projects that improved process efficiency, reduced errors and expenses, and maintained or increased output quality.
As Digital Marketing Director at Raintree Systems, I created the campaign strategy for lead and demand generation, revised SEO and PPC programs, and created standardization for data and analytics reporting. I planned all remarketing and 3rd party vendor review campaigns and developed the SEO and PPC Guidelines for 11 Urgent Care Clinics, 6 Dental Care Clinics, and 1 Veterinary Clinic, increasing conversions by 40%.
At FirstService Residential, as Director, Marketing Technology, I directed the entire creative and front-end web development process while developing the SEO program that drove organic traffic growth by 78% YoY and designing the Keyword plan that increased top 10 ranking keywords by 214% MoM.
With a Bachelor of Arts in Mass Communication from Wright State University and certification and training in digital marketing, management, and specialized skills, including Google Analytics, Google Ads, Hubspot, and Agile/Scrum, I am an effective communicator with expertise in campaign management, More...
Bobby Dewrell
Owner@Dewrell Coaching, LLC
Verified
Bobby Dewrell is an accomplished entrepreneur, business coach, and owner of Dewrell Coaching, LLC. With a passion for helping individuals and businesses reach their full potential, Bobby has developed a reputation for his insightful, results-driven approach. Prior to starting his company, he gained invaluable experience in various management and leadership roles across different industries, with the vast majority of his career spent in the IT sector. Bobby's expertise lies in strategic planning, team building, and personal development. Over the years, he has helped countless individuals and organizations improve their performance, productivity, and profitability. He holds a strong belief in continuous learning and regularly participates in various professional development programs to stay abreast of the latest trends in business and IT.More...