With over 16 years of global expertise, I specialize in driving transformative revenue growth and optimizing complex supply chain ecosystems, with a distinct focus on the celebrity beauty and skincare industry. Leveraging deep proficiency in formulation sourcing, vendor negotiations, Mandarin, and e‑commerce strategy, I’ve delivered over $100M in sales while achieving substantial cost efficiencies across multi-market launches.
Passionate about the convergence of celebrity influence, beauty innovation, and advanced skincare science, I partner with world-class formulators and manufacturers to source and develop premium, high-performance ingredients that meet A-list beauty standards. By staying ahead of emerging consumer trends, clean beauty regulations, and shifting market dynamics, I design and execute strategic procurement frameworks that consistently bring cutting-edge, science-backed beauty products to market.
My work bridges the gap between luxury aesthetics and scientific innovation, creating products that resonate with consumers, elevate brand value, and set new benchmarks in the beauty industry.More...