An innovative and results-driven Design Lead with over 15 years of experience in crafting compelling visual experiences and leading cross-functional design teams. I blend strategic thinking with meticulous attention to detail to deliver high-quality, user-centered designs. My exceptional leadership skills empower me to mentor and inspire creative teams to achieve their full potential. I am dedicated to staying at the forefront of industry trends and continuously pushing design boundaries to drive business success.
Key Achievements:
• Enhanced operational efficiency by 23% through the introduction of optimized workflows and design systems, particularly in the redesign of a major retail banking platform.
• Boosted customer engagement by 26% with a focus on user-centered design principles and data-driven decision-making, contributing to a significant rise in user satisfaction.
• Led the successful launch of multiple digital products that contributed to significant revenue growth and market share expansion.
• Designed Turkey's first branchless digital bank, Enpara.com, achieving the highest customer satisfaction rate in the Turkish banking sector. The project's success was recognized in a Harvard Case Study.
• Generated $2.5 million in online advertising revenue from portal services
• Mentored numerous start-ups and over 250 students in online advanced UX courses, demonstrating a commitment to sharing knowledge and fostering the next generation of UX professionals.
Expertise:
Design Thinking, Design Systems and Guidelines, Team Leadership, Mentorship, Cross-Functional Collaboration, Research, Design Psychology, Neuro Design, Persuasive Design, Digital Transformation, Voice Interface Design (VUI/VUD), Prototyping, Accessibility, Design Operations, Lean UX, Scaling UX, Agile, Finding Talent, UX Processes, UX Strategy and Product Strategy
Tools: Figma, Sketch, Axure RP, Adobe Creative Suite, Voiceflow, Jira, ConfluenceMore...