Results-driven marketing expert with a proven track record of driving lead conversions, solving complex challenges, and executing successful influencer campaigns to achieve sustainable growth and profitability.
Launched a viral campaign that drove an 800% increase in user acquisition within a month, resulting in server overload.
Successfully scaled 1500 more leads while saving $5k for Global EnterpriseMore...
Yi Ching Lee
Business Analyst Consultant
Verified
I am a data-driven business professional with over 5 years of experience in CRM within the retail industry and more than a year of experience in the digital media industry. My expertise lies in uncovering business value from data and transforming insights into actionable business strategies that drive decision-making and enhance performance.
Throughout my career, I have worked as a senior business analyst and account manager, leading data analysis projects, managing client relationships, and driving business growth. I successfully helped a world-leading furniture brand manage over three million members, achieving 117% of their 2022 CRM KPI. I also spearheaded internal and external business analysis projects, defining requirements, conducting in-depth data mining, and developing interactive dashboards to assist teams in monitoring key data trends.
As an account manager, I worked closely with major brands such as IKEA and Nestlé, achieving a 100% annual contract renewal rate and delivering data-driven insights to solve critical business challenges. I successfully expanded business opportunities by introducing new products to clients, securing three client implementations within the first year of launch. Additionally, I led a team of six account managers, generating an annual revenue exceeding 20 million NTD.
I have extensive cross-functional collaboration experience, effectively integrating internal resources and external partnerships to execute strategic initiatives. In the digital media industry, I played a key role in planning and executing live-stream programs and contributed to the launch of Taiwan’s first O2O TV program. By leveraging data analytics, I worked closely with marketing, growth, and business development teams to enhance user engagement and achieve business objectives.
Currently, I am seeking new opportunities where I can leverage my expertise in data analysis, business strategy, and project management to help organizations solve complex challenges and drive growth. I am passionate about data-dMore...