15+ years enabling C-level leaders to make sharper decisions in marketing, brand strategy, and growth.
Partner at a strategy-led agency and consultancy, managing a 50+ multidisciplinary team delivering global, multi-market brand and go-to-market programs. Has led strategic initiatives for top-tier brands such as Apple, IKEA, Coca-Cola, Visa, Goldman Sachs, Siemens, as well as some of the fastest-growing startups in the MENA region, among dozens of others.
Advises marketing teams on building end-to-end roadmaps, structuring marketing operations, and scaling organizations — including hiring design, capability modeling, and operating frameworks.
Specialized in fintech, banking, retail, F&B, hospitality, and entertainment, with deep expertise in launching and scaling brands within complex ecosystems. Designs and facilitates executive workshops and strategic modeling sessions that translate ambition into structured, actionable growth plans.
17+ years of experience, including university-level lecturing.More...