Cheryl Coello

PMP®️ - Operations & Project Management Consultant @hifens

ConsultingProduct ManagerProject ManagerTraining&Development SpecialistProduct Consultant

Certified Project Management Professional - PMP® Operations and Project Manager for different clients in Canada and the US. Fluent in Spanish, English, and French; with 5 years of experience in project planning, management, monitoring, and auditing. Passionate about creating and improving processes and workflows, my main strength is to develop, implement and evaluate strategies to ensure team productivity, quality of products and services, and smooth external and internal communications. As the right hand of CEOs and founders, my main focus is profitability with a focus on people (team and clients), so any type of company is sustainable in time. I've mastered different project management tools, as well as collaborative and cloud environments, including Google Workspace. Additionally, I have prior experience as an Internet Marketer. For 3 years, I produced and managed high-quality content (blog articles, explainer videos, podcasts, social media) for CMS and Web 2.0 sites, with the goal of creating and growing the digital presence of a wide portfolio of clients, under the supervision of American companies and SEO experts. I have also designed and executed Digital Marketing Plans, using the SOSTAC and RACE methodology, including digital audits, SWOT analysis and strategies, DM objectives and tactics, actions and budget, and control and monitoring. This combination of experiences and knowledge makes me the most suitable consultant for small and medium marketing agencies looking for improving processes and workflows, as setting up correctly for growth while remaining profitable. I’m creative, self-motivated, meticulous, and driven.

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Work Background

Partner & VP Operations

hifensPartner & VP Operations

May. 2023The Worldhīfəns is a collective of independent collaborators with expertise in multiple disciplines; serving mainly communications and marketing agencies. The collective provides a wide range of services, such as content production, copywriting, translation, graphic design, video production, and media buying.

Project Management & Operations Consultant

Lebon Trait d'unionProject Management & Operations Consultant

Aug. 2022Montreal, Quebec, CanadaSupport clients and teams with improving the efficiency of their value chain, through different services: - Developing and implementing target operating / service delivery models - Executing cost reduction programmes and optimising business processes - Designing and implementing business transformations in both primary and secondary functions - Improvements to leverage technology in close cooperation with IT

Director Of Operations

Lebon Trait d'unionDirector Of Operations

Jul. 2020 - Aug. 2022Montreal, Quebec, Canada- Liaise with superior to make decisions for operational activities and set strategic goals - Plan and monitor the day-to-day running of the business to ensure smooth progress - Supervise staff from different departments and provide constructive feedback - Evaluate regularly the efficiency of business procedures according to organizational objectives and apply improvements - Manage procurement processes and coordinate material and resources allocation - Revise and/or formulate policies and promote their implementation - Evaluate overall performance by gathering, analyzing and interpreting data and metrics

Marketing Specialist

Lebon Trait d'unionMarketing Specialist

Aug. 2018 - Jul. 2020Montreal, Canada Area- Social Media / Content management - Writing / Proofreading and Translation - Digital Marketing & Analytics - Graphics & Design - Project management / Administrative

Marketing And Public Relations Manager

talcMedia ProductionsMarketing And Public Relations Manager

Sep. 2017 - Nov. 2019Green Cove Springs, FL, United StatesDevelop a marketing communications plan including strategy, goals, budget, and tactics. Develop media relations strategy, seeking high-level placements in print, broadcast and online media. Coordinate all public relations activities. Direct social media team to engage audiences across traditional and new media. Create content for press releases, byline articles, and keynote presentations.

Digital Marketer / Associated Producer

Brodajú ProduccionesDigital Marketer / Associated Producer

Jul. 2017 - Oct. 2017Quito, EcuadorDigital Marketing Specialist, focused on branding and lead generation. Content design, creation, and optimization. SEO, backlinking, inbound marketing, social media marketing. General producer of projects filmed in Ecuador. Public and customer relations.

Internet Marketing / SEO

Guizmo DesignsInternet Marketing / SEO

Jun. 2016 - Aug. 2018Charlotte, NC, USACreation and managing of specialized, optimized content for Internet Marketing purposes (SMO & SEO), for over 20 different customers. Design of editorial proposals and calendars for Internet Marketing campaigns. Content Marketing & Backlinking. Creation and managing of different types of material for Internet Marketing and Web 2.0, such as visual branding, infographics, explainer videos, graphics, blog articles, bookmarking, curation, among others.

Technical Writer

WebcreekTechnical Writer

Mar. 2016 - Jun. 2016Houston, TX, USACreation of technical contents for different purposes: - Website Blog Articles - Instructional Videos - Promotional Videos - Social Media Platforms - Software Manuals Creation and edition of Instructional Videos using editing software, such as Camtasia and Snagit. Participation in SEO campaigns and marketing strategies design. Proofreading of technical documentation provided by the Development Team.

Temporary Translator

SANTOS CMITemporary Translator

Oct. 2015 - Nov. 2015Eloy Alfaro y Amazonas. Edif. Finandes. Quito, Ecuador.Translation of financial statements and other documentation, and liaison interpretation of the interviews during an auditing process.

Social Media & Community Manager

French Film FestivalSocial Media & Community Manager

Jan. 2014 - Jun. 2014VenezuelaTraining Internship in the company “Estación Inalámbrica” made in alliance with all the organizers and sponsors of the festival. Creation and positioning of the festival social networks (Facebook, Twitter, Instagram and YouTube), including preliminary proposal and final report.

Deputy Manager

Union Latine (Venezuela)Deputy Manager

Dec. 2006 - Dec. 2007VenezuelaUnder the supervision of the Representative, budget administration and elaboration of financial reports, organization and logistics of all the events approved by the General Secretary (Paris, France), elaboration of every report concerning the accomplished events, assistance to the Representative in the elaboration of official documents and communications in general.

Media Translator

Cinemateca Nacional de VenezuelaMedia Translator

Jan. 2004 - Jul. 2004VenezuelaInternship in the National Film Archive: subtitling (Spanish to French) of the movies "El Pez Que Fuma" (Roman Chalbaud, 1977) y "Araya" (Margot Bénacerraf, 1958), and correction of the subtitles of the movies "Diles Que No Me Maten" (Freddy Siso, 1985) y "Coctel de Camarones" (Alfredo Anzola, 1984). The internship was part of a project of a special series of iconic Venezuelan movies of the 20th century.

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