Chatzinotas Eggs production and wholesaleCompany Owner
Sep. 2016 - Apr. 2023Náousa, Central Macedonia, GreeceIn 2016, upon completion of my mandatory army service, I teamed up with my brother, who is a poultry farmer that produces eggs, to carry on our family legacy. With the aim of expanding our reach and tapping into a broader market, I established a wholesale company and applied marketing techniques that went beyond relying solely on personal relationships and word of mouth. To elevate our brand identity, I developed an array of marketing collateral, including brochures, fancy packaging, a website, and social media marketing campaigns. I also introduced new branded products to increase our market presence and enhance our value proposition. Thanks to these efforts, we witnessed a remarkable 30% growth in our customer base, while sales figures soared by an impressive 28%, allowing us to expand our market share and cement our position as a leading player in the industry.