FURLACommunication Coordinator & Junior PR
Feb. 2015 - Apr. 2016MilanoCommunication specifics:
- Contribute to developing and launching integrated and multi-channel communication strategies and marketing campaigns that supported sales to grow up to 74% till 2015;
- Co-worked on a brand positioning strategy through a plan of action focusing on major touristic hubs to target especially Russian, Arab and Asian customers “on the move”, which allowed the brand to increase brand awareness very quickly;
- Development and implementation of special marketing projects on both global and market specific level (f.e. #modernman project), including dedicated product creation and placement with VIPs, trend setters, influencers and bloggers;
- Co-organization of corporate press and B2B events and presentations: Milan Woman Fashion Week, Pitti Uomo, Milan Man Fashion Week, annual Furla convention, seasonal line meetings, press days;
- Coordination of international PR teams in subsidiaries and external PR agencies; Global PR network supervision for local press days, following HQ guidelines;
- Co-organization of end consumer events (trade marketing): new store openings, store concept renewals, VFNOs, special products / capsule collection in-store launches;
- International media buying support;
- Speechwriter for the CEO’s public appearances at global fashion and luxury summits and collections and new projects press releases. Marketing specifics:
Acting as a link Between Marketing and Merchandising team:
- Assembling and analyzing sales forecasts and retail sell through, to help the advertising/catalogue product selection in connection with merchandising strategies.
- Managing the logistics for the product during ADV campaigns, catalogue shootings, events and special brand projects.
Acting as a link Between Marketing and Commercial team:
- Supporting commercial team, on event organization in EMEA markets. Identifying and coordinating all the needs of the commercial team, through the different department of the Marketing structures and interlocutors.