Carlo Piras - Digital Marketing Manager and Consultant, Freelance

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Work Background

DigitazonDigital Advertising Specialist

Jun. 2021

SACCO SYSTEMDigital Marketing Manager

Oct. 2018 - Dec. 2023Cadorago, Lombardia, Italia- Planning digital marketing campaigns, including web, SEO/SEM, email, social media, and display advertising for HQ and subsidiaries - Designing, building and maintaining our social media presence across all digital channels, both B2B and B2C - Responsible for the digital marketing&communication budget (definition, management, optimization) - Measuring and reporting on the performance of all digital marketing campaigns - Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) - Identifying trends and insights and optimizing spending and performance based on the insights - Designing new growth strategies - Planning, executing and measuring campaigns conversion tests - Collaborating with internal teams (sales and R&D) to create landing pages for lead generation and optimize the UX - Evaluating end-to-end customer experience across multiple channels and customer touchpoints to optimize user funnels

Sacco srlMarketing Communications Specialist

Oct. 2018 - Feb. 2021Cadorago, Lombardy, Italy- Development and implementation of special marketing projects on both global and market-specific level, including dedicated product creation for the three major companies of the Sacco System group; - Developing and launching integrated and multi-channel communication strategies and marketing campaigns together with the Marketing Manager; - Co-working on a brand positioning strategy through a plan of action focusing on major exhibitions and events which will allow the brand to increase brand awareness quickly; - Co-organization of corporate press and B2B events and presentations: seasonal line and training meetings, press days, exhibitions, internal events (e.g. marketing & sales force yearly event), scientific summits and new/special products launches; - Assembling and analyzing sales forecasts and retail sell-through, to help the advertising/catalogue product selection in connection with commercial strategies. - International media buying support; - Analysis and evaluation of sponsorship proposals according to the guidelines of the company strategic plan: support in the phases of negotiation, contracting, implementation and monitoring of sponsorship; - Social media management of Sacco, Caglificio Clerici, Centro Sperimentale del Latte and Sacco System LinkedIn page, and DEM development.

Open PubblicitàAccount Executive Manager

May. 2017 - Oct. 2018Milano, Italia- Project management for traditional media and digital media publishing (i.e. editorial Apps) - Development of custom-made projects for corporate and new products communication - Management of the day by day clients activities, from resources planning&bookings, brief writing and creative development, always ensuring projects are on time and to budget - Support the definition and deployment of growth strategies for new businesses - Business planning and business review of clients activities - Weekly internal and external reports - Development of social media strategies on different media platforms CLIENTS: Nestlè Purina, Sacco System, Farmen, IVM Group.

FURLACommunication Coordinator & Junior PR

Feb. 2015 - Apr. 2016MilanoCommunication specifics: - Contribute to developing and launching integrated and multi-channel communication strategies and marketing campaigns that supported sales to grow up to 74% till 2015; - Co-worked on a brand positioning strategy through a plan of action focusing on major touristic hubs to target especially Russian, Arab and Asian customers “on the move”, which allowed the brand to increase brand awareness very quickly; - Development and implementation of special marketing projects on both global and market specific level (f.e. #modernman project), including dedicated product creation and placement with VIPs, trend setters, influencers and bloggers; - Co-organization of corporate press and B2B events and presentations: Milan Woman Fashion Week, Pitti Uomo, Milan Man Fashion Week, annual Furla convention, seasonal line meetings, press days; - Coordination of international PR teams in subsidiaries and external PR agencies; Global PR network supervision for local press days, following HQ guidelines; - Co-organization of end consumer events (trade marketing): new store openings, store concept renewals, VFNOs, special products / capsule collection in-store launches; - International media buying support; - Speechwriter for the CEO’s public appearances at global fashion and luxury summits and collections and new projects press releases. Marketing specifics: Acting as a link Between Marketing and Merchandising team: - Assembling and analyzing sales forecasts and retail sell through, to help the advertising/catalogue product selection in connection with merchandising strategies. - Managing the logistics for the product during ADV campaigns, catalogue shootings, events and special brand projects. Acting as a link Between Marketing and Commercial team: - Supporting commercial team, on event organization in EMEA markets. Identifying and coordinating all the needs of the commercial team, through the different department of the Marketing structures and interlocutors.

Openhouse magazineContributor

Sep. 2014 - Jan. 2017Barcellona, SpagnaDesign columnist and editorial translator

Vito Nesta designerFreelance Copywriter

Sep. 2013 - Jan. 2016Milano, ItaliaCopywriter for print and online media (interior design, product design) http://www.vitonesta.com

Il Resto del CaffèLead Editor

Jan. 2013 - Apr. 2017Milano, ItaliaLead editor, web designer and social media manager (Instagram, Facebook, Twitter). Good knowledge of the Wordpress CMS https://ilrestodelcaffe.wordpress.com (former: http://ilrestodelcaffe.com)