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Network Power<100 people
Roles
✨75%
Business Owner
💸50%
Marketing
💰25%
Investor & VC
Geos
🇬🇧25%
United Kingdom
🇿🇦25%
South Africa
Work Background
Mulheres de GrowthPartner
Mar. 2025Mulheres de Growth is a community of women leaders in marketing, product, data, and technology. Co-led initiatives to accelerate women’s careers into strategic leadership. Organized mentorship programs, events, and content series to promote real connections and professional growth.
NeoAssistHead of Marketing | Demand Generation | Growth B2B
Sep. 2023São Paulo, BrasilLiderança da estratégia de marketing da NeoAssist, empresa referência em tecnologia omnichannel para grandes marcas. Atuação focada na estruturação e execução da máquina de crescimento B2B, com alinhamento total entre marketing, vendas e produto. ▪ Estruturação da operação de inbound e outbound
▪ Construção do funil com foco em ICP e previsibilidade de receita
▪ Otimização da performance com dashboards e rotinas de análise
▪ Fortalecimento do posicionamento institucional no mercado enterprise Resultados:
• +164% no valor das propostas emitidas (MRR)
• +124% em ganhos mensais recorrentes
• +120% na geração de SQLs
• Conversões acima da média: 43% de MQL → SQL e 32% de SQL → Venda
Mulheres de GrowthAmbassador & Member
May. 2023 - Mar. 2025wwww.mulheresdegrowth.com.br
EtegMarketing Manager B2B Enterprise
Jan. 2023 - Aug. 2023Eteg specializes in enterprise solutions for the B2B sector, including Zendesk. - Structured the marketing and pre-sales departments from scratch.
- Led inbound, outbound, and branding strategies.
- Directed brand rebranding initiatives and revamped internal processes. Key achievements:
- Delivered a complete brand repositioning project.
- Increased lead generation through B2B event marketing strategies.
- Developed data-driven team management routines.
SmarttBotMarketing Manager
Feb. 2022 - Dec. 2022SmarttBot acquired Bússola do Investidor in 2022, forming a broader SaaS group. - Oversaw all marketing activities across B2C SaaS channels.
- Led a multidisciplinary marketing team (Traffic, Copywriting, Design, Social Media).
- Developed go-to-market strategies for product portfolio expansion. Key achievements:
- Diversified revenue streams with new products and B2B partnerships.
- Increased B2C revenue contribution to overall company income.
Bússola do InvestidorMarketing and Customer Success Manager
Jan. 2021 - Feb. 2022Bússola do Investidor transitioned from a financial content portal to a SaaS investment platform. - Repositioned the brand through a full strategic overhaul.
- Led cross-functional teams across marketing, sales, and customer success.
- Implemented new monetization strategies for content, resulting in massive revenue growth. Key achievements:
- 4x increase in total revenue within one year.
- 1000% increase in Black Friday sales compared to the previous year.
- 500% growth in content monetization revenue, with more than 300K organic page views per month.
- Boosted customer satisfaction metrics, improving both NPS and CSAT scores.
- Established operational KPIs and marketing automation workflows to drive scalable growth.
Bússola do InvestidorMarketing and Customer Success Coordinator
May. 2020 - Dec. 2020- Structured and formalized the marketing and customer success departments.
- Developed new infoproducts and launched multi-channel marketing campaigns.
- Defined inbound marketing strategies and nurtured partnerships to boost brand authority.
- Led the implementation of customer onboarding improvements to enhance retention rates.
- Designed dashboards and KPIs to measure marketing and CX effectiveness.
Instituto Quebre as RegrasHead of Customer Marketing
Aug. 2019 - Mar. 2020Vitória, Espírito Santo, BrasilInstituto Quebre as Regras is a real state edtech. - Led a 15-person team across marketing, customer success, and support functions.
- Established the Customer Marketing division focused on loyalty and engagement.
- Spearheaded the launch of a high-ticket recurring revenue product. Key achievements:
- Increased customer satisfaction (NPS uplift).
-Strengthened team engagement with a performance-driven culture.
VettaMarketing Coordinator
Apr. 2017 - Aug. 2019Belo Horizonte e Região, BrasilVetta is a digital transformation company. In 2020, SMS group acquired both Vetta and Viridis. - Coordinated marketing operations focused on B2B lead generation.
- Organized industry events and managed media partnerships.
- Produced SEO-driven content for websites and blogs.
- Implemented email marketing campaigns and supported employer branding initiatives.
Universal Software BrasilMarketing Coordinator
Oct. 2015 - Mar. 2017Belo Horizonte e Região, Brasil- Led marketing efforts for a SaaS accounting platform.
- Developed lead generation strategies, inbound marketing campaigns, and content plans.
- Organized corporate events and internal marketing actions.
Dayrell Hotel e Centro de ConvençõesMarketing Analyst
May. 2015 - Sep. 2015BrasilLaunched the company’s first formal marketing department.
Managed online presence through social media and hospitality booking sites.
Developed internal communications and event marketing strategies.
Dayrell Hotel e Centro de ConvençõesEvents Assistant
Jun. 2013 - Jun. 2015Belo Horizonte e Região, BrasilSupported B2B and B2C event operations.
Managed client follow-ups, proposals, contracts, and service orders.
Oversaw the full event cycle from planning to execution.
Mastermaq Softwares LtdaEvents Assistant
Oct. 2010 - May. 2012In 2021 Mastermaq Software was rebranded Keevo. Organized and executed national and regional events targeted at the accounting sector.
Managed supplier relations, logistics, and post-event reports.
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