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Work Background
HublotCRM Coordinator
Jan. 2024Miami, Florida, United States- Analyze client insights and segmentation to personalize communication and improve loyalty, contributing to a higher ROI.
- Assist with CRM performance reporting, tracking key KPIs to identify opportunities and enhance strategy effectiveness.
- Train and support boutique teams on CRM strategy and Fusion Clienteling App to optimize outreach efforts, attract more clients, and elevate sales performance.
- Enhance clientele communication by managing outreach efforts via the eCommerce website, ensuring seamless engagement through digital channels and delivering a personalized, high-end experience.
LVMH Fragrance BrandsRetail Education Trainee, Latin America, LATAM
Mar. 2023 - Dec. 2024Miami, Florida, United States- Provide comprehensive support to brand managers, supervisors, and subsidiaries across Latam ensuring effective communication, aligning strategies, and sharing insights to enhance operational synergy and training excellence.
- Lead luxury retail educational app My Beauty Play (MBP), driving Beauty Consultant’s engagement and growth by providing captivating communications and educational capsules for coaching and training purposes. - Support in the delivery of training sessions and workshops for Brand Managers and Supervisors both in-person and virtually, by setting up training materials, managing logistics, and providing administrative support during sessions
- Assist in the development and dissemination of training communications, including newsletters, announcements, and reminders, to keep BM’s and supervisors informed about upcoming training opportunities and resources.
Warby ParkerWardrobe Stylist
Mar. 2020 - Mar. 2020Savannah, Georgia, United StatesI curated and styled the ensembles for a chic Warby Parker commercial, working in collaboration with the visionary director Sasha Rangel.
HermèsCreative Strategist at SCADPro x Hermès Sponsored Course
Jan. 2020 - Mar. 2020SavannahWorked on a confidential collaboration between SCADPro x Hermés.
Kendra ScottCreative Strategist / Head of Social Media at ScadPro x Kendra Scott Sponsored Course
Mar. 2019 - May. 2019Savannah, Georgia AreaSCAD collaborated with Kendra Scott to assist in the research and development of concepts for a digital and retail campaign of Kendra Scott’s Color Bar, a unique jewelry experience that lets customers design their own jewelry utilizing a vibrant spectrum of stone colors and jewelry silhouettes.
Art Hearts FashionAssistant Marketing Director Operations
Mar. 2018 - Mar. 2019New York, United StatesAs an assistant, I played a pivotal role in ensuring the success of runway shows for a production company and marketing manager. This included active involvement in high-profile events like Miami Swim Week and New York Fashion Week. My key responsibilities encompassed:
- Assist in planning and executing events, sponsorships, and activations, handling logistics and vendor coordination.
-Oversee VIP sitting, gifting, and influencer collaborations, tracking deliverables and performance to optimize future partnerships.
- Maintain and update key databases of guests including VIPs, designers, and sponsors, ensuring accurate records for brand partnerships, events, and marketing initiatives.
- Managed the Art Hearts Fashion Instagram account, curating and posting show images while creating engaging content to highlight sponsors and enhance brand visibility.
AnthropologieSales Associate
Mar. 2018 - Aug. 2018Savannah, Georgia- Provided exceptional customer service by assisting customers with inquiries, addressing their needs, and facilitating purchases.
- Supported the store manager in achieving daily operational objectives.
- Proficiently managed cash registers, processed financial transactions and contributed to visual merchandising efforts, including arranging merchandise on the sales floor and maintaining the cleanliness of shelves, counters, and tables.
University of FloridaTeacher Assistant
Aug. 2017 - Oct. 2017Gainesville, Florida Area- Supported the head faculty member in classroom activities, assignment explanations, and administrative tasks, including grading assignments, assessing class participation, and managing in-class activities.
- Maintained daily communication with all 15 students through UF Canvas email, offering additional assistance and support as needed.
- Effectively managed the dual responsibilities of assisting students and contributing to the teaching workload.
The Pink and Petite - Fashion & Lifestyle Blog Digital Creator
Mar. 2017The Pink & Petite provides a window into my life and personal journey. As a digital creator, my passion lies in crafting captivating visuals and videos that revolve around the realms of fashion, beauty, and lifestyle. Occasionally, I have the privilege of collaborating with my favorite brands, and there's nothing I find more fulfilling than assisting these brands in conveying their distinct narratives to the world. Some responsabilities include:
- Partnering with brands to create authentic, conversion-driven influencer marketing campaigns.
- Creating strategic content for Instagram and TikTok, staying ahead of trends to maximize engagement and audience reach.
- Engage with my audience through interactive content, Q&As, and trend-based posts to foster community loyalty.
- Executing social media strategies that enhanced visibility, brand partnerships, and audience retention.
NordstromRetail Management Intern
May. 2016 - Jul. 2016Miami/Fort Lauderdale Area- Cultivated leadership qualities through mentorship from experienced and committed Nordstrom professionals.
- Gained proficiency in management by analyzing sales data, scheduling department staff, and devising strategies to meet daily targets.
- Distinguished for exceptional customer service, actively engaging with customers on a daily basis, and providing tailored sales recommendations.
- Fostered enduring customer relationships, contributing to a loyal and satisfied client base.
EnvisionInternational Scholar Laureate Program (ISLP)
May. 2015 - May. 2015Melbourne, Australia- Cultivated a global network by connecting with students from diverse backgrounds worldwide, as well as prominent Australian business figures like Sandra Chipchase, CEO at Destination New South Wales, and Damian Jones, 3M Regional Manager, ANZ.
- Displayed leadership acumen through collaborative efforts on a final project, where I leveraged business skills to conduct extensive market research, evaluate data, and craft a strategic positioning statement to achieve our objectives.
Movimiento Emprendedor JuvenilCo Founder
Aug. 2012 - Jan. 2014Santa Cruz, Bolivia- Coordinated workshops targeting both undergraduate and graduate students, covering essential topics such as entrepreneurship, leadership, and strategies for thriving in the professional landscape, drawing an impressive attendance of 600 participants per session.
- Devised a comprehensive promotional strategy, incorporating a citywide media tour encompassing visits to the top five channels, coupled with consistent social media engagement. This approach garnered remarkable results, including 350 likes on our Facebook page and a substantial 30% increase in sales.
- Effectively secured and managed a significant budget from our esteemed sponsors.
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