Bruno Vieira

Country Manager - Brazil @Amazon Music

Business Development Manager🔥 Startup FounderMarketing Director💸 MarketingPartnerships Manager💼 C-level Executive👍 Sales & BizDevCEOAdvisorFounderProduct ConsultantContent Manager

I am a professional well-connected dealmaker, who is passionate about technology and the entertainment business. I have an outstanding interpersonal relationship skillset with a proven track record of sustained growth and results. I have been involved in building new business models in the Digital Market, including the launch and development of Music Streaming in Brazil, as also VAS market (Value Added Services), Mobile Content (Music, Games, Video and Images), Messaging, Interactive Services, M-payment and Mobile Marketing. I combine a blended experience in product oriented business development and partnerships, with a strong technical and management background, making use of creativity to identify solutions, solve problems and think differently. I am a self-starter with excellent experience in startups. Specialities: - Business Development and Partnerships - Content Strategy and Licensing - Creative Initiatives - Digital Marketing - Labels and Artists Relations - Marketing Strategy - Mobile Business - Music Business - User Acquisition - VAS Market - Team Building - Digital subscription - Localization of Global operations

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Work Background

AmazonHead of Music - Brazil

Sep. 2019 - Oct. 2023São Paulo, São PauloHead of Music – Country Manager for Amazon Music BR - Amazon Music leader in Brazil, responsible to launch the Amazon Music streaming service in the territory in 2019, driving general strategy, building, and leading the local team, establishing a relationship with the local music industry stakeholders, and developing partnerships opportunities. - Worked in collaboration with the global Amazon Music team, and other business units like Prime Membership Program, Prime Video and Devices (Alexa; FireTV; Kindle), as part of an integrated strategy to create differentiation and value to customers. - Content Strategy: developed local strategy to make Amazon Music closer to the audience (artists and customers), covering the Amazon Music Original content series development as part of a 360 approach in multi-formats as Livestreaming, Playlists, Exclusive Recordings (Audio and Video), Mini docs, social media, PR, Fan Experiences, Online and Offline campaigns; - Responsible for the P&L management. - Amazon Music spokesperson in Brazil.

DeezerHead of Brazil

Sep. 2016 - Sep. 2019São Paulo, SPResponsible for all the Deezer’s Brazil operations, being the Legal representative and the spokesperson of the company in Brazil and covering: - Strategic partnerships focused on generating awareness, audience and new subscribers to Deezer, including Telecom companies (TIM), Internet Portals (ISP’s), Terrestrial Radio Stations, Handset Manufacturers, Media groups, Music Festivals and others. - Content deals with Labels, Aggregators, Publishers and Artists. - Strategy development for User acquisition campaigns; conversion from Freemium to Premium model; Engagement increasing; Churn reduction; Product positioning; Communications strategies; Pricing analyses; Strategic partnerships; Content Strategy and Social Media; - Budget Planning, P&L management; - Implementation of alternative payment methods to increase the potential of paid users. Collaboration with the Deezer HQ team in Paris and London to align Global strategies and solve any kind of issues, including Legal, Customer Support, Finance, Accounting, HR, Product, Content, Ad Sales, Quality of Service, Performance, Reporting, etc. Since I started at Deezer I was responsible to multiply by more than 4x the active user base of Deezer in Brazil through a huge success of the launching of the partnership with TIM in February 2017, as also by the launch of a new B2C local Marketing strategy. Deezer Brazil moved from the 3rd position on the Music Streaming Market Share in Brazil to the 2nd position. And Deezer Brazil has also moved from the 5th biggest territory of Deezer WW to the 2nd biggest market of the company.

RdioManaging Director, Rdio Brazil

Mar. 2012 - Sep. 2016Rio de Janeiro Area, BrazilCountry Manager of Rdio in Brazil. Head of Partnerships, Business Development, Marketing and Content Strategy. Executive Director of Rdio Band Musica Ltda, a Joint Venture between Rdio Brazil and Bandeirantes Media Group. Responsible for launching Rdio in Brazil. The first global Music Streaming Player launched in the country. Responsible for the negotiation of a Joint Venture with the Bandeirantes Media Group in 2014. Bandeirantes is a traditional media group in Brazil, with a huge audience on TV, Radio, Newspaper (Metro) and Digital. Responsible for all Rdio operations in Brazil, covering: - Strategic Marketing Partnerships with local players focused on generating awareness, audience and new subscribers to Rdio. Including Media groups, Internet Portals (ISP’s), Terrestrial Radio Stations, Telecom Carriers, Handset Manufacturers, Music Festivals and others. - Licensing Content deals with Labels, Aggregators, Publishers and Artists. - Strategy development for User acquisition campaigns; - Budget Planning, P&L management; - Localization of the Rdio Service in Brazil, including the Social Media strategy, Product Features, Translation and Content availability; - Implementation of the Ad Supported business model in Brazil; - Seeking alternative payments methods to increase the potential of paid users in the territory. - Collaboration with the Rdio HQ team in San Francisco to solve any kind of issues, including Legal, Customer Support, Finance, Accounting, Product, Content, Quality of Service, Performance, Local Payments, Reporting, etc.; - Development of an Influencer Program in Brazil, identifying opinion leaders, influencers, and Brands with a high engagement potential to be a Rdio Ambassador in the country; - The development of an Affiliate Program based on the Rdio API’s, bringing local developers to code with the Rdio API’s, increasing the Rdio presence on web through third party services. - Spokesperson for Rdio in Brazil.

Oi S.AVAS Content Manager

Nov. 2008 - Apr. 2012Rio de Janeiro Area, Brazil- Driving Mobile Content Business and Mobile Marketing at Oi, a quadriplay Telecom Company with more than 60 million customers. Managing revenue of U$ 70 million per year with a staff of 10 employees. - Responsible to develop a Multi-platform Music Strategy for Oi Telecom, covering distribution and content strategy for Mobile, Web, TV and FM. - Responsible for creating new business models and for strategic partnerships with Global Players. - Leader of Content and Licensing partnerships with Record Labels, Publishers, Content Providers and Mobile Services Providers. - Manager of partnerships on the Mobile Content business, including Music and Video Streaming, Ringbacktone platform, Downloads of Games, Ringtones, Wallpapers, Apps, Full tracks; as also SMS content in a White Label model, or through third part Content portals like Gameloft, EA Sports, Buongiorno, Dada Net, TJNET, Fly Cell, Jamba, Fox Mobile, and others. - Responsible for the Mobile Marketing business strategy. Main Projects: - Oi Rdio Music Streaming I launched Oi Rdio Music app, a co-branded music streaming service, released in November of 2011, through a Co-branded Partnership agreement between Oi and Rdio, the American Music Service from Skype’s founders. - Oi Música Record Label Founded and created the Oi Música Record Label, the first record label from a Telecom company in the World, which was part of the Multi-Platform Music strategy that I developed for Oi. The goal was to increase the margins, and to have more independence and flexibility to test new business models on digital. - Oi Novo Som Founded and created the multi-platform project Oi Novo Som, a user generated content initiative, similar to MySpace, providing access for independent artists to promote and distribute their songs in all the different media channels of the Telco, from Oi FM Stations, Oi TV Channel, Mobile Devices, Web Portal, as also Music Festivals sponsored by Oi.

Oi S.AVAS New Business Consultant

Oct. 2005 - Nov. 2008Rio de Janeiro Area, Brazil- Oi FM Manager of the Oi FM Station network, the first Naming Right project of a Terrestrial Radio Station in Brazil, where Oi Telecom operated FM stations in ten cities across the country. I was responsible to manage the FM Stations business into the Telco, with 2 clear main goals: branding awareness focused on young target, and the development of new consumer behavior on mobile platforms. I launched the Oi FM radio-streaming app for mobile and it was the first music app launched in the Brazilian market. In my role of activities at the Oi FM project I was responsible for P&L management, Marketing Budget Planning, Ad Revenue, New Products, Interactive Mobile Services, Download Store, Promotion, Events, etc. - Oi Paggo Product manager of Oi Paggo, the first mobile payment initiative in Brazil.

Oi S.AVAS - Marketing Analyst

Jun. 2004 - Oct. 2005Rio de Janeiro Area, BrazilManagement, implementation and launch of Sim-card Services, SMS Messaging, SMS P2P services, Download Store, WAP Portal;

Oi S.AMarketing and Sales Analyst

Nov. 2002 - Jun. 2004Rio de Janeiro Area, Brazil- Developed a new channel of sales, implementing a sales operation to sell Post Paid Plans through Pop-up stores in the main Brazilian companies; - Responsible for the Channel Distribution Strategy, Commissioning policies, Sales team, Handsets pricing, Sales process, Promotions, Offers, etc.;

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