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Work Background
Encephalon Inc.Head of eCommerce
Feb. 2021
Kishmish, Inc.Director of Digital
Feb. 2019 - Feb. 2021Syracuse, New York AreaI work with a talented group of developers and designers creating high quality websites, integrations and custom software solutions
The Digital HyveLead Developer
Aug. 2016 - Feb. 2019Syracuse, New York AreaMaking the web a more beautiful place, one pixel at a time.
Kishmish, Inc.Director of Interactive Services
Dec. 2013 - May. 2015Syracuse, New York Area• Lead a small team of designers and web developers in both project and client management roles.
• Design, develop and maintain interactive web projects for a group of clients ranging from mom and pops to Fortune 500 companies.
• Lead project milestones and manage client expectations.
• Develop social media marketing and management campaigns to help build and reinforce client brands and direct consumer relations.
• Work with technical team to develop technology strategies for client projects, including a multi-tier project venture with one of the area's largest shopping and entertainment destinations.
Heffron Media, LLCPresident
Apr. 2012 - Nov. 2015Baldwinsville, NY• Lead marketing efforts from initial idea concepts to final design, development and execution for small-medium sized businesses in a variety of industries.
• Designer of choice for print materials for the North East operations of one of the largest dining facility management companies in the world.
• Develop branding and identity strategies to build strong brands for small-medium sized businesses,
including one the steadiest growing non-profits in Central New York.
• Work directly with decision makers to develop marketing budgets and plan annual marketing efforts
within a variety of budget ranges.
• Design and develop clean and interactive website projects using modern tools and technologies, with
particular emphasis on usability and congruency for notable clients in communications, industrial, law,
manufacturing, restaurant and other industries.
• Initialize search engine optimization analysis & strategy and manage ongoing SEO/SEM campaigns.
• Develop social media marketing and management campaigns to help build and reinforce client brands and direct consumer relations.
Mindshare LLC.Web Developer, Direct Marketing Specialist and SEO manager
Apr. 2010 - May. 2013Syracuse, New York Area• Developed custom interactive projects for a base of high profile clients using modern tools and
technologies.
• Directed the online reputation management of one of the top 100 Law Schools in the United States.
• Lead the design, development and deployment of direct marketing campaigns for one for on of the top 100 Law Schools in the United States
• Designed, developed and managed search engine optimization strategies for a number of clients in both b2b and b2c industries.
• Managed social media marketing projects for a base of high profile clients.
JADAK LLCMarketing Associate
Nov. 2008 - Apr. 2010East Syracuse, NY• Managed internet marketing strategy for two corporate brands and made updates to existing interactive assets for the major medical device manufacturer.
• Spearheaded the redevelopment of the company’s main website.
• Lead initiative to begin tracking internet marketing performance metrics and an analytic reporting procedure.
• Performed search engine optimization analysis, development and management for a network of
corporate sites
• Managed social media strategy for major health care device brand
• Designed interactive and print marketing materials for numerous media formats
Brian Heffron DesignFreelance Designer and Developer
Jan. 2001 - Jan. 2013Syracuse, New York AreaI have had the immense privilege of working with some great freelance clients doing a lot of great work, ask me about it!
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