Alex Petrova - Senior Marketing Manager UKI, Infosys Fluido

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Work Background

FluidoSenior Marketing Manager, UK & Ireland

Aug. 2022London, England, United Kingdom• Leading marketing for Fluido's business in the UK & Ireland • Global lead for Fluido's website • Global lead for the Higher Education- and Financial Services -related marketing campaigns

Tech Nordic AdvocatesStartup Mentor

Mar. 2021Helsinki, Uusimaa, FinlandMentor in the “Women-in-Tech ” Growth Programme – Europe’s only International Growth Programme for Women Tech Founders and Leaders, blending International Mentoring, an Accelerator for high growth tech companies and an Umbrella Venture Fund of national and international investors committed to investing in women-led tech businesses to make it easier to access capital, launch, grow and scale tech businesses. Mentor for startups: Silta Education, CloEE

FluidoMarketing Manager, UK & Ireland

Jan. 2021 - Aug. 2022London, England, United Kingdom• Leading marketing for Fluido's business in the UK & Ireland • Global lead for partner marketing, events, and web

Nordic Startup VenturesMentor

Jan. 2021NSV accelerates startups' success with structured programs, intensive mentoring, and funding while fostering vibrant startup communities. Mentors undergo continuous training and development to ensure top-notch guidance. - Mentoring tech startups from the Nordics in online bootcamps with a focus on marketing and branding - "Fundraising adventures" Nordics & Baltics panel moderator (June 2021) - Mentor in The Hive Mind programme (2023) - Led a workshop on B2B marketing for scaleups (2023)

FluidoMarketing Manager (Nordics)

Apr. 2019 - Jan. 2021Helsinki Area, Finland• Managing both online and offline marketing activities at Fluido across Europe. • ABM (Account-Based Marketing) program creation and launch • Part of the team working on Fluido and Infosys' presence and activities at Dreamforce 2019 in San Francisco • PM of Fluido Company Day 2019 in Berlin • Managing vertical-specific events across Nordics & hosting events and webinars

The NextGen ProjectCommunity member & millennial board facilitator

Jan. 2018 - May. 2022Helsinki, Southern Finland, FinlandPart of a community of young leaders that advises Nordic executives on strategy, technology, and current affairs. • Community member, The NextGen Growth+Impact Leadership Program team lead • Group facilitator at the European Coatings Leading Women's Forum 2020 • Facilitated two Millennial Board workshops for the UniArts' executives and UniArts' board • Co-facilitator at the “Individual Learning Strategy” workshop at Dare to Learn 2019 • Panel speaker at Payment SUMMIT 2018 • Group facilitator at the employer branding workshop for Lindström's global executives • Group facilitator at the workshop for CommWorld's executives • Group facilitator at the workshop for the British Embassy in Helsinki

FluidoMarketing Specialist

May. 2017 - Apr. 2019Helsinki Area, FinlandPart of the 2-person team starting up Fluido's marketing activities across Nordics. • Event coordination across Nordics • PM of Fluido Innovation Day 2018, one of the largest Salesforce events in the Nordics in 2018 • PM of Fluido Company Day 2017 and 2018, Fluido's annual 2-day employee conference • Fluido marketing automation setup • Driving the creation of customer stories to achieve the Salesforce Lightning Master accreditation (Fluido was one of the first partners worldwide to achieve that) • Website redesign project

HUB13Head of Marketing

Apr. 2016 - May. 2017Helsinki Area, Finland• Planning and leading all marketing activities at HUB13 • Hackathons with HUB13' concept creator and project lead • Producer of Hack the Office with Caverion and VarmaHack hackathons, working directly with the top management of Varma, Caverion, and Granlund • Produced VarmaHack from scratch (incl. marketing, graphics, webpage) in only 3 weeks, getting 50 qualified participants at the event; the winner's solution is considered to be implemented by Varma • Producer of SCALED'17 Digital Sales Forum, working directly with Microsoft • Marketing team recruitment and induction for summer and fall 2016 • Collaboration with national and international partners • Executing data-driven digital marketing activities • Website redesign planning and implementation with WordPress, managing the creation of a simple custom CPQ tool for various coworking options

HUB13Event Marketing Specialist

Oct. 2015 - Apr. 2016Helsinki• Email marketing automation & event advertising strategy creation • Agenda creation & marketing lead for SCALED'16 Marketing Technology Forum (9.03.2016): #1 trending hashtag in Finland #SCALED16 • Communication and arrangements with the key partners (Microsoft & Smartly.io) and speakers of SCALED'16 Marketing Technology Forum • Visual brand & webpage for Future Digital Finance Forum'16 (http://www.hub13.fi/project/future-digital-finance-forum-16/)

HakemaMarketing Designer

Jan. 2015 - Oct. 2015Finland• Part of the eCommerce Marketplace solution creation and launch (UI&UX design, marketing & branding) • Company's website redesign planning and implementation with WordPress • Marketing & advertising for Hakema and its marketplace vendors • Content creation (customer success cases, blog, etc.) • Bi-weekly newsletter design and content production • Collaboration with Suomi24 and Elisa Appelsiini

Arquilinn DigitalFounder & CEO

Jul. 2014 - May. 2017HelsinkiArquilinn Digital is a boutique digital agency. We provide a full suite of photo, video, marketing, PR, design, and web services. Our clients include SOL Palvelut, Amer Sports, Helsinki Fashion Week, Girls in Tech Helsinki, Startup Weekend Helsinki, Think Africa Week, and many other companies and individuals in fashion, event, and tech industries. - recruitment, sales, project management - Art Direction of all projects - focus on photography, filming, UX, and design

AIESECVP Sales Finland

Jun. 2013 - Jun. 2014Helsinki, Finland• Creation and implementation of the Sales Development Program for sales teams across the country • Managing the CRM migration project (from a custom-built solution to Podio CRM) & driving user adoption nationwide • Strategic planning for the Sales department at the national office • Member of the country management team, leading the Nordic functional cooperation • Leading the national Sales Managers’ team (multicultural team of 7 people) • Tech recruiting for the national partners (Starcut, Supercell, CBTec, Huawei, etc.) • Training and coaching the local offices (around 70 multicultural salespeople) • Ensuring strategy implementation and national goals' achievement • Facilitating the delivery of sales-related and strategic knowledge • Product Portfolio development and packaging. B2B sales and partnerships in IT and marketing sector

Lappset Group OySales Assistant at AABA Kotikentät Oy

May. 2012 - Jun. 2013Helsinki, Finland• Magento B2B eCommerce implementation and setup • Soccer field and mini-stadium sales • Lead prospecting • Company representation at the FSB International Sports Fair in Cologne • Business communication with sub-contractors