Pennsylvania BalletDirector of Marketing
Jan. 1992 - Jan. 1996Accountable for $6.6 million in annual earned revenue and administrating a marketing budget of $1.2 million. Responsibilities included strategic and market planning, research (qualitative and quantitative), subscription and single ticket sales, group sales, box office management, advertising, publicity, promotions, telemarketing, venue management, merchandising, and sponsorship fulfillment. Managed full-time staff of five, part-time staff of 18 and volunteer corps of 60