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Work Background
AmwayConsumer Marketing Insight Manager, Global CMI
Mar. 2022Shanghai, China• Provide insight and recommendation to brand managers using primary research and analyze internal and secondary database.
• Act as a strategic partner and proactively collaborate with the cross- function teams as research needs evolve.
• Oversee nutrition product development for global team. • Commit to achieving business targets.
• 2022 FGM Award Lead with Heart – Think ‘we before me’.
Insights by KantarAccount Manager, Client Service - Quantitative
Oct. 2019 - Nov. 2021Shanghai, China• In charge of Brand Health Tracking studies (from weekly to bi-annually) for Chinese Tech company’s local and its oversea markets in India, EU, Israel, and MENA, from day-to-day communications to presenting results to external stakeholders (revenue of 11+ million RMB annually)
• Manage and coach a team of 2-6 junior members.
• Provide actionable insights for clients.
PRS IN VIVOProject Director, Client Facing- Quantitative
Sep. 2018 - Sep. 2019Shanghai City, China• In charge of both analytical and operational tasks of quantitative shopper studies with specialties in Packaging Design and behavioral science. • Make data to stories for stakeholder and act as a strategic partner to clients on product innovations.
• Provide consulting and expertise to drive outcomes for clients.
NielsenIQResearch Manager, BASES
Jan. 2018 - Sep. 2018Singapore• Execute or oversees analytical and operational process and work by junior team members.
• Acts as a strategic partner and trusted advisor to clients on to key and complex initiatives.
• Provide consulting and expertise to drive outcomes for clients.
• Mentor junior team members.
YouGovQuantitative Research Manager
Aug. 2016 - Aug. 2017Barsha Heights, Dubai, United Arab Emirates• Take responsibility for the design, execution, delivery, and presentation of quantitative research projects with specialties on F&B, Consumer Electronic, Public Sector, and Telecommunication industries.
• Work with the client service team to maintain existing business and client expectation.
• Manage and execute multi regional projects. (more than 10 countries)
• Mentor junior team members.
• Create Brand Health Tracking research product for the company, from creating a standard credential, sets of questions, report template, and BI dashboards, as well as providing coaching sessions to both clients and internal stakeholders.
YouGovOmnibus Manager
Oct. 2014 - Aug. 2016Barsha Heights, Dubai, United Arab Emirates• Lead of Omnibus team in MENA and ISC regions from questionnaire design, scripting, project management, data processing, and delivery of online and offline quantitative research projects.
• Provide topline and full report in (Excel, Word, PowerPoint, or Infographic)
• Panel management of Omnibus (online) and Field and Tab (both online and offline) projects.
• Work with the sales team to deliver sales target and provide research insight. • Manage and execute multi regional projects. (more than 10 countries)
• Mentor junior team members.
Kantar TNSSenior Research Executive
Jul. 2013 - Oct. 2014Dubai Emirate, United Arab Emirates• Take responsibility for the design, execution and delivery of quantitative research projects from taking a brief to presenting results with focus on the leading telecommunication and technology companies (consumer electronics). • In collaboration with the senior management team to build existing business and client relationships • Contribute to the development of junior team members.
• Winner of Client Centric Award in 2013
• Led and completed a regional project across the region (UAE, Kuwait, Qatar, Oman, Bahrain)
SynovateSenior Research Executive
Jul. 2010 - Jun. 2013Taipei City, Taiwan• Support team leader in business development, research project design, set up, management, analysis, report writing for both qualitative and quantitative research projects. Focus on Product and Concept testing, U&A, qualitative and loyalty research within FMCG, Cosmetics, Tobacco and Telecom &Technology industries
• Gained WOW award (award for best employee of the quarter) within 6 months since joined
Department of Cultural Affairs, Taipei City GovernmentSimultaneously Interpreter for Taipei Film Festival (2008 and 2010)
May. 2010 - Jul. 2010Taipei City, Taiwan• Interpreted between English and Mandarin Chinese during Q & A sessions and interviews with major newspapers.
• Liaison between Taipei Film Festival (Department of Cultural Affairs, Taipei City Government) and Filmmakers.
American Program BureauCorporate and Marketing Intern
May. 2009 - Sep. 2009Greater Boston Area• Explored new markets and new customers in the existing market for this global executive speakers’ bureau with branches in 14 countries; built new clients relationship in the Private Equity field in both U.S. and East Asia.
• Acquired information and analyzed current clients from company data base and other desktop resources, and conducted quantitative analysis pertaining to the attributes of clients that lead to sales.
Mastercard AdvisorsProject Team Member
Oct. 2008 - May. 2009Greater New York City Area• Conducted a study, ―The Future of Payments Among Millennials‖—a multi-stage project which included quantitative, qualitative (focus group and workshop) research methods.
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