Amy Harvey

Marketing Consultant @AH Marketing

United Kingdom🔥 Startup Founder💸 MarketingBusiness Owner📝 Influencer or Blogger💼 C-level Executive👍 Sales & BizDev

After 15 years working for corporate businesses in 2024 I started working as a Marketing Consultant founding my own business, AH Marketing. I have successfully implemented innovative marketing strategies that have significantly boosted brand recognition and sales for a diverse range of clients. I have also developed and managed successful social media campaigns that have increased client engagement and customer base. My expertise in market research and data analysis has been instrumental in creating effective marketing plans tailored to individual client needs. In previous roles I have also led several teams on various successful projects, demonstrating my strong leadership and team management skills.

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Work Background

Amy Harvey MarketingMarketing Consultant

Jan. 2024United Kingdom · Remote

Sainsbury'sCRM Marketing Manager - Argos

Mar. 2020 - Dec. 2023Milton Keynes, England, United Kingdom · HybridResponsible for developing and delivering the marketing communications strategy, through activity planning, activation, and campaign reporting. My primary goal is to drive sales, profit, and market share while fostering long-term customer loyalty. Managing an internal team of 3 alongside external agency support, I employ data analysis, project management, and stakeholder engagement to maximize customer value across all touchpoints and channels. • I identify ambitious objectives and develop a robust customer strategy that aligns with strategic business plans, brand identity, and KPIs, that focuses on customer engagement, improving customer satisfaction, and driving overall sales and customer base growth. • I actively engage with multiple stakeholders across all marketing channels, senior leadership, and partner agencies, regularly representing the business and department externally as required. • I align stakeholders and gain support for strategic goals, by effectively communicating the value and impact of customer marketing initiatives. • I employ advanced data analysis techniques to derive valuable insights that inform campaign execution and customer targeting. By understanding customer behaviour and preferences, I identify opportunities for value creation and develop data-driven strategies. • I effectively manage projects related to CRM activities, creating action plans, unlocking process improvements, and prioritising demands to execute campaign rollouts. I ensure that projects are delivered within timelines, budgets, and quality standards. • I regularly report on the performance of CRM programmes, providing insights on their financial and business impact. These reports enable informed decision-making, help identify areas for improvement, and highlight the value generated from customer marketing efforts. • I manage a small team of 3, supporting their development and creating a collaborative working environment.

Sainsbury'sDirect Marketing Manager

Jun. 2017 - Mar. 2020London, United Kingdom · On-site• Orchestrated customer growth via personalised multi-channel campaigns, boosting sales with a £17m budget. • Crafted strategies to drive revenue & engagement in line with category & trade priorities. • Leveraged data insights for weekly performance reporting & stakeholder updates. • Nurtured strong partnerships between marketing & trading teams.

Sainsbury'sMarketing Customer Communications Executive

Aug. 2016 - Jun. 2017London, England, United Kingdom · On-site• Drove profitable business sales & maximised customer loyalty through the creation and delivery of personalised marketing campaigns. • Liaised with numerous channels to implement timely & cost-efficient plans with strategic, creative and operational excellence. • Leveraged data analysis to optimise and improve programme results for maximum effectiveness.

Monsoon AccessorizeCRM Executive

Nov. 2015 - Jul. 2016London, United KingdomResponsible for managing all aspects of CRM email campaigns from working with content, merchandising and design teams through to data segmentation and on-time delivery. Primarily set in place a strategic content and data-driven email plan, in order to effectively communicate with our customers to drive site traffic, engagement and sales. Responsible for developing CRM campaigns on digital channels across the Monsoon and Accessorize brands in order to acquire and retain new customers.

Monsoon AccessorizeOnline Email Coordinator

Nov. 2014 - Nov. 2015London, United KingdomSupport the delivery of online marketing communications in the UK for Monsoon and Accessorize by producing multi-channel copy and developing our email communications and strategy, ensuring the business effectively communicates with customers to drive site traffic, engagement and sales.

Preferred Hotel GroupMarketing Executive EMEA

Aug. 2014 - Oct. 2014Piccadilly, London• Provide support for marketing directors to ensure maximization of marketing activities and effective communication of results and recommendations with partner hotels. • Hotel relationship management, primarily providing marketing support. • Coordination of the regional marketing plan including execution of tactical marketing initiatives. • Reporting of the marketing plan, including statistics (results and exposure). • Program administration and ad hoc duties: CRM cases, website landing pages, billing, insertion orders, data reports, member portal and Front Desk (marketing) plus any additional administrative support as required.

Value RetailMarketing Coordinator

Jun. 2012 - Aug. 2014Bicester, Oxfordshire• Build and develop strong relationships with over 130 brands (existing and potential) and partners to help them maximise marketing opportunities and activities, acting as the brand liaison within the marketing department for both internal and external partners. • Working with the Marketing Director, develop and implement marketing strategy and communication plans with project management of above and below the line marketing campaigns. • Support the delivery of the CRM programme with a concentration on growing, developing and profiling the customer database through various marketing activities, promotions and competitions. • Implement and manage online and offline marketing plans including production of marketing collateral, POS materials, advertising, email and social media campaigns and website updates. • Develop the content calendar with extensive copywriting and an emphasis on building brand personality. • Manage the marketing budget and provide administrative services as required to support the Marketing Director and Senior Marketing Director. • Monitor results and performance against business objectives and competitors. • Produce internal and external reports and presentations for stakeholders, investors, and partners.

Value RetailMarketing Assistant

Aug. 2010 - Jun. 2012Bicester, Oxfordshire• Support all marketing activities within the Marketing department. • Responsibilities include; managing customer enquiries; stock control of marketing materials and liaising with external suppliers. • Financial administrative duties including purchase orders, invoicing and budget monitoring. • Communication of marketing initiatives to internal and external partners. • Assist with day-to-day management of the website and monitoring social media. • Support the PR and VIP programmes by monitoring and reporting media value and press coverage received as well as assisting with the organisation of press and VIP events. • Administration of the Gift Card and Style Consultancy programmes.