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Work Background
KiwiCo, Inc.Creative Director (Part-time)
Aug. 2013 - Mar. 2014Los Altos, California, United StatesWhen I joined part-time, Kiwi Crate was still very small and new (in start-up phase). They were only offering one crate subscription (kids aged 3-7), a small retail store, and were in the works to build an adult crate with the name "Maker Crate". They were also a year away from opening brick and morter in downtown Los Altos. I was in brainstorming sessions with the leadership team, helped to staff the create department (photography, UI design, copywriting) and assisted in design concepts and campaigns for both Kiwi Crate and Maker Crate. - Developed new strategies for growth, ensuring creative work aligns with the brand's messaging - Inspiring and managing various creative team members and freelancers, providing artistic direction and feedback - Working alongside key stakeholders and adjacent teams, including UI design, photography and engineering - Ensuring creative ideas met various goals/calendaring, while also considering consumer wants, market trends, and budget constraints - Recruiting and developing the creative team (photography, copywriting)
- Keeping informed of design trends and industry developments
Design ContractorArt Director, Visual Designer
Jan. 2013Freelance eCommerce Creative, Art Director and Visual Designer
JOYUSCreative Director
Jan. 2012 - Dec. 2012San Francisco Bay AreaResponsible for defining and maintaining the aesthetic of the brand, identity, motion guidelines and voice • Maintain the on-brand vision of all creative/marketing assets (including video, copy) • Own the end-to-end experience by delivering design/product direction across web
• Collaborate closely with Engineering to ensure creative and interaction best practices are followed • Member of the Leadership team
eBayLead Designer, Fashion.ebay.com
Jan. 2010 - Jan. 2012Campbell, CADevelop and own the Visual Design for eBay Fashion (globally) • Identify key experiences for the product roadmap and establish strategies for ensuring their success
• Work closely with US/EU product managers, developers, researchers, and BU to drive user-centered design • Concept new initiatives for eBay verticals and global site features (strategy, prototypes, visual design)
• Filed patent on iPad-shopping tool for Fashion
FASHIONAIRArt Director
Jul. 2007 - Nov. 2009San Francisco Bay Area and London, EnglandDefined the look & feel for a new online Shopping and Entertainment website, for the fashion community • Own the visual design across all areas of the site: Interaction Design, Identity, Video
• Work closely to develop branding title graphics with internal Motion Designers, Flash and Web Developers
• Ensure eCommerce design was seamless for US/EU standards
BananaRepublic.com, Gap, Inc.Senior Web Design Manager
Mar. 2006 - May. 2007San Francisco Bay AreaManager of the brand's core creative team, responsible for overall design and user experience • Concept online experiences for seasonal messages, pushing new ideas through to production
• Hired and managed a multi-talented team of graphic designers and web developers
BananaRepublic.com, Gap, Inc.Associate Web Designer
Apr. 2004 - Mar. 2006San Francisco Bay Area• Designed weekly email campaigns based on set marketing criteria and strategy
• Owned individual projects and collaborated with creative team • Optimized graphics for daily updates of website
Model N, Inc.Interactive Designer
Jul. 2000 - Feb. 2003South San Francisco, CALead designer for Model N's usability and web design division • Managed design processes for custom implementations of browser-based eCommerce solutions • Worked with development engineers to produce demonstrations of Model N's new technology • Executed usability testing & analysis, and incorporated findings into refinement of design • Designed print and online marketing pieces, including white papers, emails and presentations
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