Sergo ResourcesWeb Designer
Jul. 2019 - Feb. 2021London · On-siteSergo Resources is a British company dedicated to providing human capital to other companies in the construction sector. Recruit and select the staff focusing in the customers need.
• Planning site designs, functionality and navigation, along with audience funnels and data capture points.
• Implementing brand refreshes through application of UI/UX tactics: I have strategized, planned, implemented and measured success of A/B testing across eight websites resulting in incremental conversations, better website retention and enhanced conversion rate.
• Handling and executing briefs through implementing all aspects of brand guidelines, including all composition, colour,
illustration, typography, and tone of voice for projects. I developed a strong understanding of branding principles through the
creation of logos.
• Building wireframes & prototypes which were then turned into functional and responsive digital products.
• Updating website content through CMS systems such as Wordpress, Drupal Joomla, Laravel, Prestashop, Magento. I have worked with SEO specialists with the view to maximizing organic brand presence and fostering brand association with relevant keywords.
• Designing cover photo edits through the use of Photoshop: I regularly collaborate with creative and brand teams to adjust an
existing creative asset through handling creative source files.
• Planning paid Facebook and Instagram advertising campaigns.