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Work Background
The CollectiveCreative Director
Apr. 2012 - Dec. 2013Canada, TorontoThe Collective is a fully integrated marketing agency, known for producing smart creative held to the highest standards. As Creative Director, Allison worked closely with clients on their marketing, campaigns branding and communications programs. She also played a key role in business development and co-founded the company’s strategic incubator RAW.
DiagonalOwner / Creative Director
May. 2010Canada, TorontoAllison Rietta is a freelance Creative Director, and founder of Diagonal, a brand / design /strategy agency based in Toronto, working with brands worldwide.
With a strong focus on brand strategy and creative direction, Allison helps define and shape the brands of international clients—large and small—in London, Milan, Dubai and Toronto. She believes that to create a concept, you need to be able to connect the dots. To draw inspiration from everything around you—all the places, experiences and variety of disciplines. In her 25+ years in design and communications, she has drawn on a unique wealth of experiences that allows her to connect the dots in ways that few others can. Allison has led the creative development of marketing communications for leading developer and asset manager Verdion, UK. She also created the brand identity and website campaign for Scott McGillivray, award-winning host and executive producer of hit television series Income Property. Other important work includes brand strategy and design for British Telecom, HSBC, Barclaycard International, Brookfield Place, and SickKids Foundation.
Instinctif PartnersCreative Director
Jun. 2008 - May. 2009United Kingdom, LondonInstinctif is an international business communications consultancy specializing in reputation, influence and engagement.
KEY CLIENTS:
HSBC
Creative lead on employee engagement campaigns, working closely with marketing/strategy departments, ensuring the creative was aligned to the client’s business goals.
BRITISH TELECOM
Led the creative strategy and implementation for The British Telecom Employees Value Programme, a strategic campaign to re-engage employees with BT values through personal storytelling.
BARCLAYCARD INTERNATIONAL
Led the creative strategy and implementation for a branded event/experience, celebrating financial success and engaging the attendees through sharing personal stories that
connect to the company’s culture and values.
Instinctif is an international business communications consultancy specializing in reputation, influence and engagement. KEY CLIENTS: HSBC Creative lead on employee engagement campaigns, working closely with marketing/strategy departments, ensuring the creative was aligned to the client’s business goals. BRITISH TELECOM Led the creative strategy and implementation for The British Telecom Employees Value Programme, a strategic campaign to re-engage employees with BT values through personal storytelling. BARCLAYCARD INTERNATIONAL Led the creative strategy and implementation for a branded event/experience, celebrating financial success and engaging the attendees through sharing personal stories that connect to the company’s culture and values.
Skills: Adobe Creative Suite · Logo Design · Branding · Marketing Leadership · Writing · Employer Branding · Corporate Branding · Strategic Planning · Attention to Detail · Event Management · Marketing · Social Media · Event Planning · Advertising Campaigns · Design · Creative Briefs · Project Management
George P Johnson Experience MarketingCreative Director
Feb. 2007 - Jan. 2008United Kingdom, LondonGPJ is one of the world’s premier event marketing and experience marketing agency, working with leading global companies.
KEY CLIENTS
Unilever
Creative lead for branding a Unilever conference for senior management in Macau, China, encompassing design of the conference stage and breakout rooms, welcome kits and gifts for attendees, and all conference materials including agendas, signage, uniforms, etc.
IBM
Led the creative development of a branded environment for IBM’s Innovation Centre in La Gaude, France, bringing to life the values, culture and pride of the centre’s work in
innovation and technology.
GPJ is one of the world’s premier event marketing and experience marketing agency, working with leading global companies. KEY CLIENTS Unilever Creative lead for branding a Unilever conference for senior management in Macau, China, encompassing design of the conference stage and breakout rooms, welcome kits and gifts for attendees, and all conference materials including agendas, signage, uniforms, etc. IBM Led the creative development of a branded environment for IBM’s Innovation Centre in La Gaude, France, bringing to life the values, culture and pride of the centre’s work in innovation and technology.
Skills: Adobe Creative Suite · Logo Design · Branding · Marketing Leadership · Employer Branding · Corporate Branding · Attention to Detail · Event Management · Marketing · Event Planning · Design · Creative Briefs · Project Management
Mice InternationalSenior Art Director
Nov. 2006 - Nov. 2007United Kingdom, LondonMice provides marketing support services internationally to clients such as Marks & Spencer, Motorola, and Panasonic. The company's services include event management and production, interactive multimedia productions.
KEY CLIENTS
MOTOROLA
Creative lead for Motorola MotoHit European Roadshow, responsible for developing big picture strategic direction, conceptual design exploration, critiquing and refining final execution and ensuring design intent is maintained throughout the project.
THE PEARL-QATAR
Creative lead on client pitch to re-brand the Pearl-Qatar, a Riviera-style man-made island developed in an exclusive environment in Doha. Project involved unifying 11 developments into one core brand, developing it into further collateral such as a brochure, an exhibition stand, an ad campaign and a fully integrated website.
Mice provides marketing support services internationally to clients such as Marks & Spencer, Motorola, and Panasonic. The company's services include event management and production, interactive multimedia productions. KEY CLIENTS MOTOROLA Creative lead for Motorola MotoHit European Roadshow, responsible for developing big picture strategic direction, conceptual design exploration, critiquing and refining final execution and ensuring design intent is maintained throughout the project. THE PEARL-QATAR Creative lead on client pitch to re-brand the Pearl-Qatar, a Riviera-style man-made island developed in an exclusive environment in Doha. Project involved unifying 11 developments into one core brand, developing it into further collateral such as a brochure, an exhibition stand, an ad campaign and a fully integrated website.
Skills: Adobe Creative Suite · Logo Design · Branding · Marketing Leadership · Employer Branding · Corporate Branding · Attention to Detail · Event Management · Marketing · Event Planning · Design · Creative Briefs · Project Management
MediaLab SrLSenior Art Director
Nov. 2005 - Oct. 2006Italy, NovaraMedialab is a multimedia communications agency using new technologies to provide a wide spectrum of services to their global clients.
KEY CLIENTS
MARIELLA BURANI FASHION GROUP
Creative lead for Annual Report 2007 for luxury fashion brand. Managed development of project, including client presentations in the Italian language.
SFORZA LIVING FURNITURE
Creative lead for Italian furniture manufacturer. Developed creative concepts for a comprehensive rebrand on interactive and print-based projects including: website design, ad campaign, copywriting (both English and Italian languages) and showroom Look Book.
PFIZER
Worked closely with the producer to design an extensive creative storyboard to tell a visual story of Pfizer and some of its most popular products, including Viagra. Storyboard was translated into a video used by Pfizer at European conferences.
Medialab is a multimedia communications agency using new technologies to provide a wide spectrum of services to their global clients. KEY CLIENTS MARIELLA BURANI FASHION GROUP Creative lead for Annual Report 2007 for luxury fashion brand. Managed development of project, including client presentations in the Italian language. SFORZA LIVING FURNITURE Creative lead for Italian furniture manufacturer. Developed creative concepts for a comprehensive rebrand on interactive and print-based projects including: website design, ad campaign, copywriting (both English and Italian languages) and showroom Look Book. PFIZER Worked closely with the producer to design an extensive creative storyboard to tell a visual story of Pfizer and some of its most popular products, including Viagra. Storyboard was translated into a video used by Pfizer at European conferences.
Skills: Adobe Creative Suite · Logo Design · Branding · Marketing Leadership · Employer Branding · Corporate Branding · Marketing · Event Planning · Design · Creative Briefs · Project Management
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