Evelin Aranyos - Trade marketing specialist, Egis Pharmaceutical

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Work Background

Egis Pharmaceuticals PLCTrade Marketing Specialist

Aug. 2021 - Feb. 2024Budapest, Hungary• Manage Trade Marketing activity plan among market leader OTC brands (C&C, gastro, woundcare categories) • Responsible for developing a trade marketing strategy aligned with brand and sales aims focusing on promotion, visibility, distribution and analytical background • Execute trade promotional plans in designated pharmacy channels and partners • Monitoring competitor activity, evaluating visibility & market coverage of products through regular market visits and CRM analyses • Manage Trade Marketing budget (forecast, monitor, follow-up, spending optimalization) • Creative design POS elements for pharmacy and pedGP visits, events, conferences • SuperUser of Pharmacy Excellence – SalesForce StoreCheck modul (implementation, education, day to day usage, reporting) • Responsible for 2 direct reports as a trainee mentor

ReckittJr. Medical Marketing Specialist HUADR

Nov. 2020 - Aug. 2021Manage Medical Marketing activity plan among OTC brands (Nurofen, Strepsils, Strepfen, Gaviscon) • Building strategic professional relations plans to deliver brand objectives • Set up and lead key healthcare meetings, conferences and e-learning programs • Develop HCP communication tools (detail aid, visit materials, leavebehinds, trainings) • Cycle programs for assigned brands to support the RB Field Teams • Instigate market research projects (performance monitoring) • Manage medical marketing budget

GSKPharmacy Channel Coordinator

May. 2020 - Oct. 2020Working closely with Key Accounts, Pharmacy and Expert field teams in order to improve sales and recommendation levels among OTC and OHC brands (Voltaren, Cataflam, Panadol, Neo Citran, Otrivin, Fenistil, Zovirax, Advil, Centrum, Sensodyne, Parodontax, Corega) • Creation, production and transportation of all in-store tools, POS and detailing materials • Tailored execution of different partner-specific activations and creatives at key customers • Close cooperation with Medical, Regulatory, Marketing, Commercial Excellence, Supply functions and external creative & production agencies, presses • Ensure compliant processes (HCP events, accredited trainings, KOL cooperation, eGDPR)

GSKExpert Team Coordinator

Jun. 2018 - May. 2020Highly involved in the integration of newly created Expert organization - working with OTC & OHC brands • Participate in planning process of GTM modelling, field capacity & territory setting • Responsible for Dental HCP segmentation • Manage the kick-off period of GSK Health Partner – Expert Portal project • Development of Expert Field Team’s performance reporting structure & activity tracking • Holding full responsibility for OHC sampling process • Involvement in market research projects (U&A study, performance monitoring, mystery shopping) • Support the execution of Expert Marketing Activity Plan • Coordinate the first ever registered GSK-Consumer accredited course for pharmacists in 2019 • Organizing one of the most successful GSK presences at key OHC event - Dental World (2018,2019) • Manage A&P budget Veeva CRM Superuser - PromoMat, FirstSFA

BonafortMarketing & Sales coordinator

Oct. 2017 - Jun. 2018• Coordinate Field Sales Team’s work in Food Supplements market • Deliver market level analysis, monitor promo effectiveness and pharmacy campaigns • KPI tracking and competitor analyses • Ensure compliant legal background (ethical promotion, GDPR)

Healthware Consulting Ltd.Back Office

Jun. 2015 - Sep. 2017• Supporting management in decision-making and operational processes • Project specific tasks at Health-Economics Unit • Client and regulatory communication • Contract management

Egis Pharmaceuticals PLCMarketing trainee

Dec. 2012 - Aug. 2014• Supporting Sales & Marketing team in Rx field • Assisting in NIT management (SAP, contract, communication) • Coordinating marketing activities