JAMU TRADITIONSMarketing Manager
Feb. 2024Bali, Indonesia- Led a cross-functional team of copywriters and graphic designers, fostering collaboration and ensuring the timely delivery of high-quality marketing materials
- Oversaw the production of engaging video content for Instagram Reels, significantly increasing audience engagement and brand visibility.
- Generated innovative content ideas that align with brand messaging and marketing goals, contributing to a cohesive and compelling brand narrative.
- Managed four Instagram accounts, implementing strategic campaigns that resulted in increased follower growth, engagement rates, and brand awareness.
- Compiled and analyzed monthly reports to track brand growth metrics, providing actionable insights to inform future marketing strategies.
- Successfully converted 65% of revenue from offline to online channels, leveraging digital marketing techniques to enhance overall sales performance.
- Established and implemented improved standards for guest interactions across all outlets, leading to better online reviews and customer satisfaction.
- Developed and executed comprehensive marketing plans that aligned with business objectives and drove measurable results.
- Utilized analytics tools to monitor campaign performance, optimizing strategies based on data insights to maximize ROI.
- Ensured brand consistency across all marketing channels and materials, reinforcing the brand's identity and values.
- Coordinated marketing efforts across multiple channels, including social media, email marketing, and paid advertising, to create a unified brand presence.
- Mentored team members, providing guidance and professional development opportunities to enhance their skills and performance.