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Work Background
LiquifyCreative Director
May. 2025Indonesia, DenpasarYou don’t need more tools. You need one partner that gets it. Welcome to Liquify Creative.
JAMU TRADITIONSMarketing Manager
Feb. 2024Bali, Indonesia- Led a cross-functional team of copywriters and graphic designers, fostering collaboration and ensuring the timely delivery of high-quality marketing materials
- Oversaw the production of engaging video content for Instagram Reels, significantly increasing audience engagement and brand visibility.
- Generated innovative content ideas that align with brand messaging and marketing goals, contributing to a cohesive and compelling brand narrative.
- Managed four Instagram accounts, implementing strategic campaigns that resulted in increased follower growth, engagement rates, and brand awareness.
- Compiled and analyzed monthly reports to track brand growth metrics, providing actionable insights to inform future marketing strategies.
- Successfully converted 65% of revenue from offline to online channels, leveraging digital marketing techniques to enhance overall sales performance.
- Established and implemented improved standards for guest interactions across all outlets, leading to better online reviews and customer satisfaction.
- Developed and executed comprehensive marketing plans that aligned with business objectives and drove measurable results.
- Utilized analytics tools to monitor campaign performance, optimizing strategies based on data insights to maximize ROI.
- Ensured brand consistency across all marketing channels and materials, reinforcing the brand's identity and values.
- Coordinated marketing efforts across multiple channels, including social media, email marketing, and paid advertising, to create a unified brand presence.
- Mentored team members, providing guidance and professional development opportunities to enhance their skills and performance.
Momelca (PT. Mulia Cemerlang Fesyen)Art Director
May. 2023 - Jul. 2023Indonesia- Strategically lead and manage a creative team to conceptualize, develop, and produce engaging content across various digital platforms, including Instagram and TikTok.
- Spearhead the development of comprehensive content plans tailored to each platform, ensuring alignment with brand identity and marketing objectives.
- Direct and coordinate all aspects of photoshoots and video shoots, including talent selection, styling, and location scouting, to achieve high-quality visual assets.Generate Ideas for all contents for creative marketing purposes
- Continuously generate innovative ideas and concepts to enhance brand visibility and drive audience engagement through creative marketing initiatives.
- Collaborate closely with cross-functional teams, including marketing, design, and social media, to ensure seamless execution of integrated campaigns and initiatives.
- Stay abreast of industry trends and emerging technologies to inform creative strategies and maintain a competitive edge in the digital landscape.
- Cultivate a collaborative and dynamic work environment that fosters creativity, innovation, and professional growth among team members.
Two Guns Tattoo BaliHead of Content and Digital Marketing
Feb. 2023 - Apr. 2023Bali, Indonesia- Lead a dynamic team in creating diverse and engaging content tailored for various digital platforms, including but not limited to YouTube, Instagram, TikTok, and Google Business.
- Drive the strategic planning and execution of comprehensive digital marketing initiatives to enhance brand visibility, engagement, and conversion rates.
- Oversee all aspects of content production, from conceptualization and creation to distribution and performance analysis, ensuring alignment with brand identity and marketing objectives.
- Harness the power of storytelling and visual communication to effectively showcase the unique artistry and culture of Two Guns Tattoo, fostering a strong and authentic connection with the target audience.
Jurus CreativeExecutive Producer
Jan. 2020 - May. 2021Ciracas, Jakartar Timur
Ninja XpressPhoto and Video Marketing
Aug. 2019 - Aug. 2022Jabodetabek , Indonesia- Strategically plan and execute a wide range of content initiatives to support both internal and external objectives of Ninja Xpress, encompassing collaborative projects with partner brands and digital campaigns focused on HR, Operations, and Digital Marketing.
- Lead and oversee Creative Hub projects across 10 cities, providing guidance, training, and mentorship to a team of 40 professionals including photographers, videographers, models, and makeup artists.
- Manage the end-to-end creative process, from conceptualization and production to post-production and distribution, ensuring alignment with brand guidelines and campaign objectives.
Ninja XpressFreelance Videographer & Photographer
May. 2019 - Aug. 2019Jabodetabek , Indonesia
AqraFreelance Videographer
Feb. 2019 - Apr. 2019Jabodetabek , Indonesia
UK International JakartaVideo Editor
Jan. 2019 - May. 2019Jabodetabek , Indonesia- Expertly edit and post-produce video content for a diverse range of wedding documentation projects spanning across Indonesia and Japan, ensuring exceptional quality and visual storytelling.
- Employ advanced editing techniques, including color correction, audio enhancement, and visual effects, to elevate the overall aesthetic and narrative coherence of each video project.
happy.incVideographer & Video Editor
Aug. 2018 - Nov. 2018Medan dan Sekitarnya, Sumatera Utara, IndonesiaEditing video project for clients from wedding video until commercial video
Clients : Wonderful Indonesia, University of North Sumatera, PTPP, Angkasa Pura, and many others
Pekerja LepasContent Creator
Nov. 2016Jakarta, Jakarta, IndonesiaPlan and execute any kind of photo and video contents. from event documentation until product photography and videography. Clients : Google, Sequislife, Ninjaxpress, and many Small Brands
in Indonesia
adamnvlFreelance Videographer
Nov. 2016 - Apr. 2018Yogyakarta dan Sekitarnya, Yogyakarta, Indonesia
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