One Part CoBrand + Product Strategy Lead
Nov. 2017Norwalk, ConnecticutI lead brand, product, and creative strategy for a premium infusion brand recognized by Oprah’s Favorite Things and carried by Williams Sonoma, Anthropologie, and Sharper Image. My role connects product development, packaging, full-channel messaging, and go-to-market—driving performance across DTC, B2B, and custom segments. Key Contributions
• Build brand and product systems from scratch—owning strategy, positioning, packaging, and GTM.
• Optimize product mix to achieve 30% AOV growth; smart email segmentation generates min 30% RCR. • Develop modular messaging that links packaging, digital, and campaign content.
• Create QR-driven flows that connect physical products to dynamic digital content experiences.
• Apply commercial and operational insight to support lean scaling and automation-ready growth.
• Collaborate across packaging, ops, and fulfillment to align product, message, and customer experience.