Vicent Fuertes

Marketing Specialist @Plus Sports

Partnerships ManagerHead of Growth💸 MarketingEvent ProducerMarketing Director👍 Sales & BizDev🎥 EntertainmentJournalistPublisher🏐 SportsCopywriterAthlete ManagerSport ManagerBrand Marketing ManagerCommunications ManagerPR ManagerContent Manager

**Vicent Fuertes Cabo: Sports Marketing and Consulting Professional** With over a decade of experience in the sports industry, Vicent Fuertes Cabo is the Founder and CEO of Plus Sports, a boutique sports marketing agency with a presence in both Valencia and Miami. Vicent has a proven track record of managing high-impact projects, including orchestrating the Rafa Nadal exhibition match in Puerto Rico and activating major sponsorships like BLU for Valencia CF. His expertise spans across international markets, including the Hispanic USA, South America, and Southern Europe, where he has successfully led brand internationalization efforts. Vicent's background is rooted in advertising and public relations, complemented by advanced studies in big data, sociology of sports, and media negotiation. His career has seen him in key roles ranging from account management at prominent sports agencies to communication management for high-profile athletes. His work is characterized by a deep understanding of the sports market, a strong network of industry connections, and a commitment to leveraging technology and data in sports marketing. Beyond his agency work, Vicent has contributed to the academic field as a lecturer in sports marketing and management at prestigious institutions. His professional journey also includes significant involvement in major global sporting events such as Formula One, America’s Cup, and the 2013 Barcelona Swimming World Championships. Vicent Fuertes Cabo is dedicated to driving innovation and excellence in sports marketing and consulting, helping brands and athletes navigate and excel in the competitive sports landscape.

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Work Background

InterJurisSports & Tech - Partner

Jan. 2023Madrid, Comunidad de Madrid, España

PLUS SPORTS MANAGEMENTDirector ejecutivo

Feb. 2016Miami/Fort Lauderdale y alrededores, Estados UnidosTurning sports as a corporate tool to achieve business goals in the Hispanic market.

NukkeCo-Founder Spain

Feb. 2022 - Apr. 2024Valencia/València, Comunidad Valenciana / Comunitat Valenciana, España

Absolute Software LatinoaméricaSpain Business Development Consultant

Mar. 2020 - Jan. 2022Madrid, Comunidad de Madrid, España

ISDE Law & Business SchoolProfesor académico invitado

Nov. 2018 - Oct. 2020Madrid y alrededores, España

Always Sports ManagementSales Marketing Manager

Jul. 2011 - Dec. 2015Valencia Area, Spain- Sponsoring management on global & local competitions (activation planning, ROI, etc ...) - Commercial management for Sports Facilities & Clubs - CRM & Fans Management - Sports Media - PR and On & Off Line reputation management for clubs and athletes - Full Management Competition - Desarrollo de planes de patrocinio para competiciones nacionales e internacionales (planes de activación, análisis del retorno, análisis de visibilidad, …) - Explotación comercial de instalaciones y entidades deportivas - Acciones CRM y fidelización en el entorno deportivo - Explotación de contenidos deportivos - Asesoramiento en RRPP on-line y off-line para deportistas y entidades deportivas - Ejecución integral de competiciones deportivas Action Markets: Formula 1, UEFA CUP, La Liga, Davis Cup, Handball WC, Vuelta a España, ...