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Network Power<100 people
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💰100%
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Startup Founder
💸100%
Marketing
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United States
Work Background
ConfidentialEstate | Project Manager
Mar. 2020 - Mar. 2023Monemvasía, Peloponnese, Greece•Conceptualized and spearheaded the branding and restoration of a historic family estate, including a 70,000 EUR renovation, converting the property into a retreat villa. •Added a 150% rate increase and 80% occupancy increase by expanding e-commerce across 5 platforms, and contacting private travel agencies for listings. •Planned digital marketing strategies that increased Direct Bookings by 50% •Developed a full-service retreat event planning product, with projections of an 80% increase in STR bookings and annual sales profit of €240,000 through Small Group Retreat sales.
•Consistently received 5-star reviews, leading to repeat business and a 1-year waitlist for high-season bookings.
Whitley's AuctioneersBusiness Development Manager (Art and Museums) | Media Manager
Oct. 2017 - Apr. 2020485 South Federal Highway• Developed, maintained, and fostered relationships with estate managers, museums, and private collectors, producing over 1.5 million USD in estate consignments of art, decorative objects, designer furniture, and jewelry. • Curated genres of art including Street, Pop, Realism, and Impressionist for auctions and exhibitions featuring over 500 lots for in-person previews in the gallery. • Performed 2-4 live auctions per week and represented collectors on phone bidding. •Operated 100 to 1000+ object consignment projects to completion including client meetings, contract negotiation, locating objects of value, creating inventory, and coordinating pickup and delivery to the auction house. •Liaised interdepartmental communications including fine and decorative art experts, photography, and logistics teams. •Cultivated relationships with centers of influence through participation in industry-related associations, including attending meetings, giving live presentations, and guest speaking. •Coordinated with auction house owners in the development of new opportunities, budget, upfront planning, and ad hoc requests. •Negotiated contracts and planned advertising campaigns with leading online partners such as ArtNet.com, Invaluable, BidSquare, LiveAuctioneers, The SaleRoom, and EPAI Live, resulting in a 40% increase in online sales revenue and 25% growth in customer acquisition.
Fine Art Connoisseur Magazine | PleinAir Magazine |Regional Sales Manager, International & US (FL, MA, NY)
May. 2013 - May. 2017Miami, FL• Managed over 70 active advertiser accounts per month. Achieved over 85% retention rates in annual contracts. • Achieved 170% growth in print advertising sales, and 500% increase in digital advertising sales. • Increased International subscribers by 40% to Australia, New Zealand, Germany, UK and Italy through distribution partnerships.
• Secured 2-year Trade Out Media Sponsorship for all art fairs produced by the Palm Beach Show Group and Art Miami, which resulted in over $100,000 in value of brand awareness advertising in catalogs and digital media. • Originated and executed Media Sponsorships for events and exhibits at the Yale British Museum of Art, The Salmagundi Club in NYC, the Boston International Fine Art Show, INK MIAMI, IFPDA New York, the Oil Painter’s of America National Exhibitions resulting in a print distribution increase of over 50,000 magazine copies per year. • Developed exclusive partnerships with art festivals for package advertising with international PleinAir Festivals that led to a 25% advertising revenue increase per issue.
Park West GallerySales Manager, Auctioneer
Mar. 2010 - Jan. 2014World Wide• Managed a multi-million dollar art sales program on board Celebrity, Holland America, Norwegian, and Regent Cruise lines. • Regularly exceeded sales targets of $70,000 per week for 7-day cruises. • Responsibilities included on-board event planning such as auctions, seminars, VIP programs, and on-shore excursions, staff management, balance and sales reports, general inventory, and on-board marketing.
•Regularly create and deliver Art History Enrichment programming onboard luxury cruise lines.
Avant GalleryGallery Manager
Jan. 2008 - Dec. 2010Miami, FL•. Fostered new client relations while increasing sales through e-mail marketing, direct marketing, advertising, art-critique workshops, newsletters, and social marketing.
• Develop proposals and presentations for commercial contracts and negotiate wholesale contracts.
Peter Lik Fine Art PhotogrpahyCorporate Art Consultant
Jan. 2007 - Dec. 2008Miami Beach, Florida, United States
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