EDENZ CollegesNew Zealand Marketing Assistant
Mar. 2015 - May. 201785 Airedale St, AucklandFor this role, I assisted the Marketing department in sales and recruitment for short courses and full-time programmes across the seven academies. During my time at EDENZ I had input into advertising campaigns throughout various medias, including radio, print advertising (editorials, press releases, news), posters and emails. For these tasks, I was often required to create copy and aid the design team with requirements for our market. With over 4 years experience in the field of educational marketing, I also contributed to the strategic planning for our markets. I ran the Google AdWords accounts for all the academies and was involved with website remarketing and social media marketing on Facebook and Instagram. My role included processing applications, following up with students and planning activities for short courses. While also ensuring that logistics run smoothly over marketing events and engaging with students while they visited our campus. Another part of the role required managing marketing events for recruitment and liaising with careers advisors about pathways for students to study.