Johns Hopkins UniversityAssistant Dean of Marketing & Communications, School of Nursing
Aug. 2015Baltimore, Maryland• Lead all marketing and communications efforts to achieve the #1 nursing masters and Doctor of Nursing Practice programs in U.S. News & World Report’s national rankings
• Provide strategy, direction, and creativity for the School’s branding and recruitment marketing campaigns using both digital and traditional platforms
• Leverage the School’s world-renowned faculty and research to strengthen its position as a global thought leader in nursing practice and education
• Serve as Managing Editor for the award-winning Johns Hopkins School of Nursing Magazine and On The Pulse blog • Increased the School of Nursing website SEO by 75% through a strategic redesign • Created and managed the internationally acclaimed and award-winning #WeGotThis, Nursing’s Next Big Idea and Anatomy of a Nurse campaigns which included a multi-channel marketing approach
• Co-authored “The new script of nursing: Using social media and advances in communication to create a contemporary image of nursing,” Contemporary Nurse Journal, Vol. 54, 2018
• Report to the School of Nursing Dean and serve on the leadership team, collaborating with Academic Affairs, Admissions and Student Affairs, Development and Alumni Relations, Finance and Administration, and the Office of Science and Innovation • Manage $1.2 million budget and lead a team of ten marketing and communications professionals
• Serve as the Public Information Officer for all crisis communications
• Led the Development and Alumni Relations team as Interim Associate Dean during an eight-month management transition while continuing to serve as Assistant Dean of Marketing and Communications