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Work Background
Johns Hopkins UniversityAssistant Dean of Marketing & Communications, School of Nursing
Aug. 2015Baltimore, Maryland• Lead all marketing and communications efforts to achieve the #1 nursing masters and Doctor of Nursing Practice programs in U.S. News & World Report’s national rankings
• Provide strategy, direction, and creativity for the School’s branding and recruitment marketing campaigns using both digital and traditional platforms
• Leverage the School’s world-renowned faculty and research to strengthen its position as a global thought leader in nursing practice and education
• Serve as Managing Editor for the award-winning Johns Hopkins School of Nursing Magazine and On The Pulse blog • Increased the School of Nursing website SEO by 75% through a strategic redesign • Created and managed the internationally acclaimed and award-winning #WeGotThis, Nursing’s Next Big Idea and Anatomy of a Nurse campaigns which included a multi-channel marketing approach
• Co-authored “The new script of nursing: Using social media and advances in communication to create a contemporary image of nursing,” Contemporary Nurse Journal, Vol. 54, 2018
• Report to the School of Nursing Dean and serve on the leadership team, collaborating with Academic Affairs, Admissions and Student Affairs, Development and Alumni Relations, Finance and Administration, and the Office of Science and Innovation • Manage $1.2 million budget and lead a team of ten marketing and communications professionals
• Serve as the Public Information Officer for all crisis communications
• Led the Development and Alumni Relations team as Interim Associate Dean during an eight-month management transition while continuing to serve as Assistant Dean of Marketing and Communications
HCAMarketing Director for Henrico, Parham & Retreat Doctors' Hospitals
Sep. 2011 - Aug. 2015Richmond, VA• Led all marketing and communications initiatives and campaigns for Henrico Doctors’ three hospitals and two emergency centers
• Wrote and edited internal and external communications including press releases, speeches, articles, newsletters and patient communications • Served as media spokesperson for the hospitals to promote marketing initiatives and manage public relations issues
• Served on the hospital’s administration team, the women’s and pediatrics advisory teams, and the Society of Chest Pain Centers reaccreditation committee • Managed annual budgets exceeding $1.9M with focuses on CRM using digital and traditional marketing strategies
• Developed and managed all aspects of hospital special events ranging from 150 – 4,000 attendees including Family Fun Fest, National Drug Take-back Day, free flu shot clinics, and hospital grand opening events
• Provided primary leadership and direction for creating marketing materials to support the promotion of service lines and hospital business development initiatives
• Hired and managed hospital marketing staff
• Led HCA Virginia’s social media communication initiatives, increasing followers by over 64% in one year
Virginia Commonwealth UniversityAdjunct Professor
Jan. 2011 - May. 2011Adjunct professor teaching a Social Media for Nonprofits class in the Master of Public Administration Nonprofit Management program.
Virginia Commonwealth UniversitySocial Media & Marketing Manager
Jan. 2005 - Sep. 2011Richmond, Virginia Area• Led VCU’s online marketing and social media efforts
• Created and served as administrator for the VCU and VCU Alumni Facebook and Twitter accounts, VCU YouTube channel and LinkedIn group, as well as several other department social media accounts
• Directed an 80-member VCU Social Media Administrators group and consulted with departments individually to facilitate digital communications and branding strategies
• Represented VCU as an expert speaker on social media and online marketing • Produced the daytime Emmy-winning television series “It’s VCU”
• Coordinated school wide special events including Alumni Month, VCU 40th Anniversary, and Fall Festival
• Expanded VCU’s merchandising efforts increasing the university’s sales by 26% percent
• Developed and managed comprehensive advertising campaigns including print, radio, television and online advertising
National Multiple Sclerosis SocietyCorporate Relations Development Coordinator
Jan. 2003 - Dec. 2004Hunt Valley, Maryland• Propelled TeamMS campaign to a higher level by building relationships with major corporations to generate sponsorships and teams for signature events
• Initiated and presented comprehensive fundraising programs for corporate teams • Organized statewide signature fundraising events including MS Walk, Phantom Walker and MS150
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