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Work Background
YugoUS Sales Manager at Yugo
Mar. 2022 - Jan. 2024Denver, Colorado, United StatesConsistently achieved greater than 93% start-of-school occupancy and 4% YOY rent growth for national Top 25 student housing operator (46 assets, 18,595 beds in 33 US markets). Implemented dynamic pricing models that optimized revenue during high-demand periods and enabled swift adaptation of pricing strategies when necessary. Executed robust monitoring and reporting system to provide timely and accurate insights on portfolio performance, competitor offerings and economic factors influencing demand. Drove sales culture and facilitated clear understanding of performance objectives by developing and implementing weekly portfolio wide sales meetings and topical monthly training programs. Prepared and delivered quarterly stakeholder presentations, highlighting key achievements and providing recommendations. Collaborated with marketing teams to create targeted promotional campaigns, driving customer engagement and sales growth. Identified hired and trained sales support team. Developed strategic initiatives that leveraged their unique strengths, resulting in optimized overall performance.
YugoSenior Leasing and Pricing Specialist
Jan. 2021 - Nov. 2023Denver, Colorado, United StatesExecuted sales strategy for national student housing owner/operator, consistently achieved greater than 93% start-of-school occupancy (29 assets, 6,457 beds in 20 US markets). Advised operations team on sales performance by analyzing individual property performance and ensuring alignment with overall business strategy. Optimized revenue growth by analyzing market trends and conducting price benchmarking studies to identify trends and inform future pricing decisions. Moderated and developed supplemental materials for monthly portfolio wide training calls. Conducted on-site due diligence and digital market research for 26 acquired assets.
University CommunitiesSenior Leasing and Pricing Specialist
Sep. 2017 - Jan. 2021Greater Denver Area
University CommunitiesSenior Marketing Specialist
Mar. 2015 - Sep. 2017
University CommunitiesMarketing Specialist
Jun. 2014 - Mar. 2015Assist in the development and implementation of annual marketing strategy for student focused communities across the US. Work with onsite management teams to develop and maintain marketing collateral that aligns with corporate level marketing strategy. Coordinate vendor relationship to implement new programs to enhance brand development.
Continental Realty AdvisorsResearch and Marketing Coordinator
Nov. 2012 - Dec. 2013Conduct research in support of acquisitions and asset management departments Coordination and implementation of corporate and portfolio marketing strategies
Continental Realty AdvisorsMarketing and PR Intern
Feb. 2012 - Oct. 2012Littleton ColoradoFocused on brand strategy development and messaging and market research.
The Busboom GroupWeekend Leasing Consultant
Jun. 2011 - Sep. 2011Greater Denver AreaFacilitated leasing by showing available apartments on weekends during peak season.
Management CompanyLeasing Coordinator
Jan. 2009 - Feb. 2011Managed operations and leasing activities for five communities in East Lansing Michigan.
DTN ManagementLeasing Agent
Apr. 2008 - Dec. 2008Phone inquiry intake, gave tours of communities. Conducted market research. Coordinated maintenance requests.
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