Absolute Digital MediaPPC Account Manager
Dec. 2020 - Jul. 2022Remote● Identify, evaluate and develop marketing strategies based on client’s objectives,
marketing trends and current global issues.
● Perform keyword research (often in collaboration with the SEO team), ad grouping,
writing ad copy, making recommendations and putting together proposals for
potential new clients and projects.
● Prepare weekly and monthly reports using Google Data Studio providing a summary
of performance and recommendations.
● Organise monthly client meetings presenting results and recommendations.
● Use Google Analytics to further examine data and make relative suggestions.
● Take part in training events (Google events, BrightonSEO etc.) and share knowledge
with the wider PPC team.
● Designated PPC member for any queries regarding Google Display campaigns and
Scripts.
● Help clients adjust budgets based on best-performing channels according to the CRM
data.
● Provide Added-Value research documents (like Competitors’ research, CRO
recommendations, and Landing page optimisations) to help improve client’s
marketing activities.