Sofia Akritidou - PPC Specialist, AS PPC Services

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Network Power<100 people

Roles

✨63%

Business Owner

🔥42%

Startup Founder

💸42%

Marketing

Geos

🇮🇳36%

India

🇬🇧21%

United Kingdom

🇷🇺10%

Russia

Work Background

AS PPC ServicesPPC Specialist (Google Ads / Microsoft Ads)

Nov. 2022Manchester Area, United Kingdom

Absolute Digital MediaPPC Account Manager

Dec. 2020 - Jul. 2022Remote● Identify, evaluate and develop marketing strategies based on client’s objectives, marketing trends and current global issues. ● Perform keyword research (often in collaboration with the SEO team), ad grouping, writing ad copy, making recommendations and putting together proposals for potential new clients and projects. ● Prepare weekly and monthly reports using Google Data Studio providing a summary of performance and recommendations. ● Organise monthly client meetings presenting results and recommendations. ● Use Google Analytics to further examine data and make relative suggestions. ● Take part in training events (Google events, BrightonSEO etc.) and share knowledge with the wider PPC team. ● Designated PPC member for any queries regarding Google Display campaigns and Scripts. ● Help clients adjust budgets based on best-performing channels according to the CRM data. ● Provide Added-Value research documents (like Competitors’ research, CRO recommendations, and Landing page optimisations) to help improve client’s marketing activities.

Space & Time MediaPPC Specialist

Dec. 2018 - Dec. 2020Manchester, Greater Manchester, United Kingdom● Managing and optimising all the company’s accounts across all Google and Bing products. Last months at the agency I was also trained on Facebook Ads activity for specific clients. ● Perform keyword research, ad grouping, writing ad copy, making recommendations and putting together proposals for potential new clients and projects ● Analyse and report on all PPC accounts using Google Data Studio ● Participate in client meetings whenever required by the account managers and present results and recommendations ● Take part in training Google events, share knowledge with wider PPC team and write blog posts ● Test new Google incentives and share results with wider PPC team ● Participate in Digital Marketing Award competitions Additional Managerial Duties: ● Train the new starters and manage the PPC team in Manchester ● Take part in all managers meetings in the Manchester office to discuss the overall teamwork. ● Keep communication with the managers of the other offices to keep up to date with client activities and new features tested.

Space & Time MediaPPC Executive

Apr. 2017 - Dec. 2018Manchester, Greater Manchester, United Kingdom● Managing and optimising all the company’s accounts across Google and Bing. ● Perform keyword research, ad grouping, writing ad copy, making recommendations and putting together proposals for potential new clients and projects ● Analyse and report on all PPC accounts using company’s reporting software ● Participate in client meetings whenever required by the account managers and present results

Noir AgencyDigital Marketing Internship

Oct. 2016 - Jan. 2017Manchester, United Kingdom• Helping manage social media accounts (paid & unpaid) • Produce content with the aim of driving traffic to website • Social media competitor analysis • Assist with overall digital strategy to drive engagement & conversation • Producing and executing SEO strategy for Noir

Prestige Group CyprusSales Executive in the Car Rentals Department

Jun. 2013 - Jan. 2016Cyprus, Limassol• Answering all incoming calls / emails • Meeting and greeting clients and visitors to the office • General administration duties, photocopying, filing etc. • Dealing with any enquiries concerning car rentals. • Reporting any problems to the office manager. • Ensuring that the reception area is tidy and clutter free. • Monitoring stationary stock and reordering when required. • Operating a computer system (Carhire). • Involvement in social media implementation

Amathus LimassolHousekeeping Supervisor

Jun. 2012 - Apr. 2013Cyprus, Limassol• Plan and organize the maids of each floor to ensure high customer satisfaction. • Inspect guest rooms and public places within the hotel to ensure cleanliness, according to Leading Hotel standarts. • Respond immediately to guest complaints • Operate a specific computer system